Custom software built around your business.And built to be yours.
We design and develop websites, applications, integrations, and digital platforms that solve real business problems. Then we help you grow them with SEO, GEO, paid media, drip campaigns, full-funnel optimization, conversion optimization, and ongoing support.
Tell us what you’re trying to build, fix, or improve. We’ll review it with you and give you a clear path forward.
What are you trying to fix?
Most clients come to us because something is costing them time, money, or momentum. Pick the problem that sounds familiar.
Too many systems. Too much manual work.
Your quoting system, CRM, scheduling platform, accounting software, and reporting tools may all work individually. The problem is what happens between them.
We connect the systems worth keeping, replace the ones holding you back, and build custom workflows where off-the-shelf software no longer fits.
Twenty-five years of work you can go and open.
Every screen below is a live client site we built and in most cases still run. Government, banking, a global health body, industrial manufacturing, and the plumber down the road.
Albion CollegeHigher education
BirdSeedSaaS · engagement tools
Butler County, IowaGovernment
CBD BioCareE-commerce · supplements
Crowlers & MoreE-commerce · beverage packaging
dspworkplaceLogistics software
EatsBCFood delivery
Grundy County, IowaGovernment
Health CMiContinuing medical education
KFCQSR · franchise
KoaxisIndustrial manufacturing
Lake Area MortgageMortgage lending
Latitude 32 Credit UnionFinancial services
Marygrove CollegeHigher education
MKD Kitchen and BathHome improvement
Northwoods Bank of MinnesotaBanking
Rapid Industrial SupplyIndustrial distribution
SlideGeeksE-commerce · digital products
The Maury PeopleReal estate · Sotheby’s
ThiemeMedical publishing
Vale Street VenueEvents
World Health OrganizationGlobal health
Albion CollegeHigher education
BirdSeedSaaS · engagement tools
Butler County, IowaGovernment
CBD BioCareE-commerce · supplements
Crowlers & MoreE-commerce · beverage packaging
dspworkplaceLogistics software
EatsBCFood delivery
Grundy County, IowaGovernment
Health CMiContinuing medical education
KFCQSR · franchise
KoaxisIndustrial manufacturing
Lake Area MortgageMortgage lending
Latitude 32 Credit UnionFinancial services
Marygrove CollegeHigher education
MKD Kitchen and BathHome improvement
Northwoods Bank of MinnesotaBanking
Rapid Industrial SupplyIndustrial distribution
SlideGeeksE-commerce · digital products
The Maury PeopleReal estate · Sotheby’s
ThiemeMedical publishing
Vale Street VenueEvents
World Health OrganizationGlobal health
Apex Protection SolutionsSecurity services
Dix Accounting ServicesAccounting and tax
DR Drain CleaningHome services · drains
DRE MedicalMedical equipment
Generations Financial PlanningFinancial planning
Global Specialty GroupSpecialty insurance
High VoltageLive music
Kinross Fab and MachinePrecision fabrication
Lauren Taylor HomesInterior design · short-term rentals
Markos SanitationSeptic services
Rhino's Plumbing & HVACHome services · plumbing and HVAC
Specialty Assurance GroupPrivate placement life insurance
Specialty Wealth AdvisoryWealth management
Time To Wing ItRestaurant · online ordering
NeurOptimalNeurofeedback devices
OCLCLibraries · global cooperative
Rhino's Rooter and DrainHome services · plumbing
StakeKingsSports and gaming
The SpreadSports betting media
Tishman SpeyerCommercial real estate
Willard LibraryPublic library
Apex Protection SolutionsSecurity services
Dix Accounting ServicesAccounting and tax
DR Drain CleaningHome services · drains
DRE MedicalMedical equipment
Generations Financial PlanningFinancial planning
Global Specialty GroupSpecialty insurance
High VoltageLive music
Kinross Fab and MachinePrecision fabrication
Lauren Taylor HomesInterior design · short-term rentals
Markos SanitationSeptic services
Rhino's Plumbing & HVACHome services · plumbing and HVAC
Specialty Assurance GroupPrivate placement life insurance
Specialty Wealth AdvisoryWealth management
Time To Wing ItRestaurant · online ordering
NeurOptimalNeurofeedback devices
OCLCLibraries · global cooperative
Rhino's Rooter and DrainHome services · plumbing
StakeKingsSports and gaming
The SpreadSports betting media
Tishman SpeyerCommercial real estate
Willard LibraryPublic libraryHow much is disconnected
software costing you?
- A quote living in a spreadsheet
- Rekeyed into a job system
- A booking that never links back
- Hours landing after the invoice is drafted
- A dozen subscriptions solving one problem
Most companies don’t intentionally build a complicated technology stack. It happens one system at a time. At some point, the cost is no longer just the software licenses. It’s the time spent moving information between systems.
One client reduced annual software costs from approximately $200,000 to $10,000.
After one owned platform replaced the enterprise suite. Theirs outright, with no seat fee to keep using it.
- Scope Seven brands Seven acquired brands were operating across separate systems.
- Delivered in Six months Quote to cash in one system.
- Typical payback 12 to 18 months Against what the stack it replaced was costing to run.
We help companies simplify that environment through custom application development, system integrations, and purpose-built enterprise platforms.
Explore Enterprise DevelopmentUnderstand the Problem
Before we recommend technology, we learn how the business works, what’s getting in the way, and what the finished system actually needs to accomplish.
Design the Solution
We map the architecture, user experience, integrations, and technical requirements before heavy development begins.
Build and Test
Development happens in a visible staging environment with regular reviews, real data, and testing throughout the process.
Launch and Hand It Over
When the project launches, you receive the source code, database, credentials, and documentation. You can continue working with us, or take it elsewhere.
- 01What has to be true on day one?
- 02Who uses it, and how often?
- 03What does it have to talk to?
- 04What happens the day it breaks?
1
On staging, from week oneYou watch it take shape instead of waiting for a reveal.
It is yours. Nothing switches off.
You will not be handed off.
Steven Pignataro founded ‘corePHP’ in Battle Creek, Michigan, in 2000 and leads its engineering as CTO. His brother Michael joined in 2009 and runs the company as CEO.
More than two decades later, they still lead the company and remain directly involved in major client projects.
The person who scopes your project is the person accountable for it, and they are still there in year three. That is rarer than it should be.

Runs ‘corePHP’ day to day, with more than two decades of experience building and leading complex web, software, and digital projects for organizations of all sizes.

Founded ‘corePHP’ in 2000 and leads its engineering, with more than two decades of experience in web application architecture and custom development.

25+ years across digital, branding, merchandising, print and broadcast, and the strategic contact on client accounts.

Leads SEO, paid media, analytics, and digital growth strategy, with a focus on connecting marketing performance to measurable business outcomes.
One of us picks up. One number, answered in Battle Creek, and we answer every call ourselves.
We build tools for ourselves first. The best ones become products.
Our team has developed internal software to solve recurring problems across development, marketing, reporting, and AI.
When a tool proves useful inside our own operation, we make it available to clients through the byCORE product suite.
Work with us because it makes sense, not because you’re locked in.
coreAssist
Ongoing website and application support including updates, security monitoring, performance checks, backups, and access to a technical team that already understands your environment. Plans start at $480/month with no long-term contract.
Explore coreAssistDigital Marketing
SEO, paid media, email, social, content, and conversion optimization managed against measurable business goals. Reporting focuses on what changed, what produced results, and what we’re doing next.
Explore Digital MarketingTake It In-House
Your code and data remain yours. If your team eventually wants to manage the platform internally or move to another provider, we’ll provide the access and documentation needed to ensure a smooth transition. No proprietary lock-in. No hostage situation.
Outages do not keep office hours. Monitoring runs at 3 A.M., because that is usually when they happen.
Let’s build something you own.
Tell us what you’re building, replacing, or trying to improve. Share your current website if you have one, and our team will review the project and help you understand the right next step.







