corePHP
269-979-5582 Free Coffee Talk
Move to read the source
Since 2000 · Battle Creek, Michigan

Custom software built around your business.And built to be yours.

We design and develop websites, applications, integrations, and digital platforms that solve real business problems. Then we help you grow them with SEO, GEO, paid media, drip campaigns, full-funnel optimization, conversion optimization, and ongoing support.

Tell us what you’re trying to build, fix, or improve. We’ll review it with you and give you a clear path forward.

800+ websites and digital platforms under our care, since 2000. Among them:

  • KFC
  • World Health Organization
  • OCLC
  • DRE Medical
  • Thieme
  • Lantech
  • Ganim Medical
  • TIC Gums
  • DRE Veterinary
  • Marygrove
  • Didage

What are you trying to fix?

Most clients come to us because something is costing them time, money, or momentum. Pick the problem that sounds familiar.

You are describing

Too many systems. Too much manual work.

Your quoting system, CRM, scheduling platform, accounting software, and reporting tools may all work individually. The problem is what happens between them.

We connect the systems worth keeping, replace the ones holding you back, and build custom workflows where off-the-shelf software no longer fits.

02 / See it in action

Twenty-five years of work you can go and open.

Every screen below is a live client site we built and in most cases still run. Government, banking, a global health body, industrial manufacturing, and the plumber down the road.

Apex Protection Solutions websiteApex Protection SolutionsSecurity servicesDix Accounting Services websiteDix Accounting ServicesAccounting and taxDR Drain Cleaning websiteDR Drain CleaningHome services · drainsDRE Medical websiteDRE MedicalMedical equipmentGenerations Financial Planning websiteGenerations Financial PlanningFinancial planningGlobal Specialty Group websiteGlobal Specialty GroupSpecialty insuranceHigh Voltage websiteHigh VoltageLive musicKinross Fab and Machine websiteKinross Fab and MachinePrecision fabricationLauren Taylor Homes websiteLauren Taylor HomesInterior design · short-term rentalsMarkos Sanitation websiteMarkos SanitationSeptic servicesRhino's Plumbing & HVAC websiteRhino's Plumbing & HVACHome services · plumbing and HVACSpecialty Assurance Group websiteSpecialty Assurance GroupPrivate placement life insuranceSpecialty Wealth Advisory websiteSpecialty Wealth AdvisoryWealth managementTime To Wing It websiteTime To Wing ItRestaurant · online orderingNeurOptimal websiteNeurOptimalNeurofeedback devicesOCLC websiteOCLCLibraries · global cooperativeRhino's Rooter and Drain websiteRhino's Rooter and DrainHome services · plumbingStakeKings websiteStakeKingsSports and gamingThe Spread websiteThe SpreadSports betting mediaTishman Speyer websiteTishman SpeyerCommercial real estateWillard Library websiteWillard LibraryPublic libraryApex Protection Solutions websiteApex Protection SolutionsSecurity servicesDix Accounting Services websiteDix Accounting ServicesAccounting and taxDR Drain Cleaning websiteDR Drain CleaningHome services · drainsDRE Medical websiteDRE MedicalMedical equipmentGenerations Financial Planning websiteGenerations Financial PlanningFinancial planningGlobal Specialty Group websiteGlobal Specialty GroupSpecialty insuranceHigh Voltage websiteHigh VoltageLive musicKinross Fab and Machine websiteKinross Fab and MachinePrecision fabricationLauren Taylor Homes websiteLauren Taylor HomesInterior design · short-term rentalsMarkos Sanitation websiteMarkos SanitationSeptic servicesRhino's Plumbing & HVAC websiteRhino's Plumbing & HVACHome services · plumbing and HVACSpecialty Assurance Group websiteSpecialty Assurance GroupPrivate placement life insuranceSpecialty Wealth Advisory websiteSpecialty Wealth AdvisoryWealth managementTime To Wing It websiteTime To Wing ItRestaurant · online orderingNeurOptimal websiteNeurOptimalNeurofeedback devicesOCLC websiteOCLCLibraries · global cooperativeRhino's Rooter and Drain websiteRhino's Rooter and DrainHome services · plumbingStakeKings websiteStakeKingsSports and gamingThe Spread websiteThe SpreadSports betting mediaTishman Speyer websiteTishman SpeyerCommercial real estateWillard Library websiteWillard LibraryPublic library

How much is disconnected
software costing you?

  • A quote living in a spreadsheet
  • Rekeyed into a job system
  • A booking that never links back
  • Hours landing after the invoice is drafted
  • A dozen subscriptions solving one problem

Most companies don’t intentionally build a complicated technology stack. It happens one system at a time. At some point, the cost is no longer just the software licenses. It’s the time spent moving information between systems.

One client reduced annual software costs from approximately $200,000 to $10,000.

Annual running cost
Before $200K After $10K

After one owned platform replaced the enterprise suite. Theirs outright, with no seat fee to keep using it.

  • Scope Seven brands Seven acquired brands were operating across separate systems.
  • Delivered in Six months Quote to cash in one system.
  • Typical payback 12 to 18 months Against what the stack it replaced was costing to run.

We help companies simplify that environment through custom application development, system integrations, and purpose-built enterprise platforms.

Explore Enterprise Development
How we build

Understand the Problem

Before we recommend technology, we learn how the business works, what’s getting in the way, and what the finished system actually needs to accomplish.

How we build

Design the Solution

We map the architecture, user experience, integrations, and technical requirements before heavy development begins.

How we build

Build and Test

Development happens in a visible staging environment with regular reviews, real data, and testing throughout the process.

How we build

Launch and Hand It Over

When the project launches, you receive the source code, database, credentials, and documentation. You can continue working with us, or take it elsewhere.

Contact us

discovery
What we ask before we quote
  • 01What has to be true on day one?
  • 02Who uses it, and how often?
  • 03What does it have to talk to?
  • 04What happens the day it breaks?
wireframe
staging.kitchenproper.com
Kitchen Proper, a site we built, on its staging URL 1 On staging, from week oneYou watch it take shape instead of waiting for a reveal.
core transfer —to you
Transferring ownership
Source codegit · full history
Databaseschema · data
CredentialsDNS · host · keys
Documentationhow it all works

It is yours. Nothing switches off.

You will not be handed off.

Steven Pignataro founded ‘corePHP’ in Battle Creek, Michigan, in 2000 and leads its engineering as CTO. His brother Michael joined in 2009 and runs the company as CEO.

More than two decades later, they still lead the company and remain directly involved in major client projects.

The person who scopes your project is the person accountable for it, and they are still there in year three. That is rarer than it should be.

0+
Sites built
0+
Conversions a month
0+
Clients since 2000
30+
Team members
Michael Pignataro
Michael PignataroCEO

Runs ‘corePHP’ day to day, with more than two decades of experience building and leading complex web, software, and digital projects for organizations of all sizes.

Steven Pignataro
Steven PignataroFounder & CTO

Founded ‘corePHP’ in 2000 and leads its engineering, with more than two decades of experience in web application architecture and custom development.

Ashley Blakemore
Ashley BlakemoreDirector of Growth and Partnerships

25+ years across digital, branding, merchandising, print and broadcast, and the strategic contact on client accounts.

Joshua Thomas
Joshua ThomasDirector of Marketing & SEO

Leads SEO, paid media, analytics, and digital growth strategy, with a focus on connecting marketing performance to measurable business outcomes.

Meet the Team

One of us picks up. One number, answered in Battle Creek, and we answer every call ourselves.

We build tools for ourselves first. The best ones become products.

Our team has developed internal software to solve recurring problems across development, marketing, reporting, and AI.

When a tool proves useful inside our own operation, we make it available to clients through the byCORE product suite.

coreCerebrum
AI infrastructure designed to reduce model costs, manage context, and improve how AI applications use and retain information.
coreDNA
AI-assisted website design and development that turns ideas into structured layouts ready for WordPress and Shopify.
coreCRM
CRM and proposal automation designed around the way sales teams actually work.
coreAds
Cross-channel paid media reporting and management across Google, Meta, and LinkedIn.
coreSEO
SEO reporting, technical monitoring, rankings, and task management in one platform.
coreReporting
Automated client reporting that brings marketing and performance data together without rebuilding reports every month.

Work with us because it makes sense, not because you’re locked in.

Keep it running

coreAssist

Ongoing website and application support including updates, security monitoring, performance checks, backups, and access to a technical team that already understands your environment. Plans start at $480/month with no long-term contract.

Explore coreAssist
Keep it growing

Digital Marketing

SEO, paid media, email, social, content, and conversion optimization managed against measurable business goals. Reporting focuses on what changed, what produced results, and what we’re doing next.

Explore Digital Marketing
Or nothing at all

Take It In-House

Your code and data remain yours. If your team eventually wants to manage the platform internally or move to another provider, we’ll provide the access and documentation needed to ensure a smooth transition. No proprietary lock-in. No hostage situation.

Outages do not keep office hours. Monitoring runs at 3 A.M., because that is usually when they happen.

0+
Sites monitored
0%
Uptime
24/7
Coverage, all year
4 A.M.
Backups verified daily, EST

Let’s build something you own.

Tell us what you’re building, replacing, or trying to improve. Share your current website if you have one, and our team will review the project and help you understand the right next step.

269-979-5582