SEO Services
Rankings that compound, from a team that has moved sites without losing the traffic.
Traffic that fell after a redesign, pages that were never indexed, and rankings that stopped moving.
SEO inquiries arrive with a symptom rather than a request. Traffic dropped, a competitor overtook them, or a year of paid SEO produced reports and no revenue. The first job is always finding out which of those is actually happening.
We redesigned and traffic collapsed
Almost always redirects. A rebuild that changes URLs without mapping the old ones loses the ranking history attached to them. It is recoverable, and the sooner it is caught the more comes back.
Our pages are not indexed
Search Console will tell you a page is discovered and not indexed, which is a quality or crawl signal rather than a bug. We work out which, because the two have opposite fixes.
We rank for our own name and nothing else
Branded traffic is people who already knew you. Ranking for what you sell means targeting terms with commercial intent and building pages that deserve to answer them.
We have paid for SEO and cannot see what changed
Reporting that ties rankings to revenue rather than to impressions. If the work cannot be traced to money, it is being measured wrong.
A technical crawl, your Search Console position, and the three things holding the site back. Free, and no contract required to get it.
Technical SEO, local SEO and e-commerce SEO.
These get sold as one service and they are not one job. Which of the three you need depends on where the traffic is being lost, and the honest answer is often only one of them.
The crawl and index layer
Nothing else in SEO works until this does. A page Google cannot crawl, or has decided is a duplicate, cannot rank however good the writing is.
- Canonical tags, so your own URLs stop competing with each other
- Site and URL structure, so a crawler and a person take the same path
- Core Web Vitals and load speed, measured on real visitors
- Index coverage read against Search Console rather than guessed at
- Redirects checked after every release, which is where most rankings are lost
Ranking in the place you actually sell
Battle Creek is our own market, so we run this for ourselves as well as for clients. Local is a different index with different rules, and most of it is consistency rather than content.
- Google Business Profile kept current, not claimed once and abandoned
- Directory and citation cleanup, because a wrong phone number in ten places costs you
- Location pages that say something, rather than one page cloned per town
- Reviews, and a process for asking that does not depend on remembering
- Local schema, so the map pack has something to read
The pages that actually sell
Category and product pages are where the revenue is and where almost nobody optimizes. They also generate duplicates faster than any other kind of site.
- Category and facet pages that can rank without spawning thousands of duplicates
- Product copy written for the term people actually type into search
- Structured data for price, availability and reviews
- Search migration redirects, because a replatform is where stores lose the most
- Internal linking from the content nobody reads to the pages that convert
Every SEO engagement covers this.
We learn your business model, your customers, your markets, and how those customers actually search. Everything after this step depends on getting it right.
We set the targets and instrument the funnel before the work starts, so gains are measured against revenue instead of estimated after the fact.
We go after terms with commercial intent and realistic competition, rather than the ones with the largest volume and the worst conversion rate.
Keywords go into the meta data, the headings and the body copy. We rewrite existing pages where that is enough, and write new ones where it is not.
A fifty-item technical checklist covering crawlability, markup, Core Web Vitals and page speed. Content cannot outrank a crawl problem.
Google Business Profile, Search Console, Analytics, Google Ads and your social profiles, set up correctly and kept current. Local rankings depend on this more than most people expect.
Backlinks earned from a diversified mix of sources. It is the slowest part of the work, and the shortcuts all carry a penalty attached.
4 sections
1,180 words
edited, not generated
We write the static pages and the ongoing articles. You supply the subject expertise, and a person edits everything before it publishes.
Google changes the algorithm constantly. We watch what moves and adjust as it happens, rather than waiting for a quarterly review.
A live dashboard, matching PDF reports, and a call with the person doing the work. You see the same numbers we do.
SEO we run for clients today.
Straight answers.
How long before we see results?
Technical fixes can move things in weeks. Content and authority take months. Anyone promising page one in thirty days is selling something.
Do you require a long contract?
No. We do not use long-term contracts, on SEO or anything else.
Can you fix rankings lost after a redesign?
Yes. It is nearly always a redirect and URL-structure problem, and it is recoverable if it is caught early.
Do you write the content?
Yes, with your input on the subject expertise. AI drafts where it helps, and a person edits everything published.
Ready to talk about it?
Tell us what you are building. You will speak to the engineer who would do the work.
A real number in two business days, from an engineer. No sales deck, and no call just to book another call.