Changing every menu board from a browser tab.
Printed menu boards mean a print run, a courier and a franchisee with a staple gun every time a price moves. We replaced them with screens and a browser.
The problem
Pricing, supply and offers change faster than print can follow, and a franchise network multiplies every change by the number of locations. The schedule matters too: breakfast and dinner are different boards on the same screen.
What we built
Front end and back end, plus the digital marketing around it. Content, the breakfast to dinner schedule and regional variations are all set from a browser and appear on full-HD screens across franchise locations.
What it did
A price change is a form submission rather than a print run, and the boards are right in every location at the same time.
Tell us what is not working. You get a straight answer about whether it is worth doing, from the people who would do it.