Email Marketing & Automation
The follow-up that happens whether or not anyone remembers to send it.
Mail landing in spam, one message sent to everybody, and follow-up that depends on somebody remembering.
Email is the channel with the clearest return and the least attention. Most of what we are asked to fix is not creative. It is authentication, list hygiene and the automated follow-up that was on the plan for two years and never got built.
Our email is going to spam
Deliverability is engineering, not luck. SPF, DKIM and DMARC in place, sending domain reputation repaired, and the list cleaned of the addresses that are damaging it.
We send everyone the same thing
Segmentation by what people actually did, so a customer who bought last week is not getting the mail written for someone who has never heard of you.
Follow-up depends on someone remembering
Welcome, abandoned cart, post-purchase and re-engagement flows that run whether or not anyone is watching. This is where most of the recovered revenue is.
We are paying for a platform we barely use
We work in Klaviyo, Mailchimp, HubSpot and ActiveCampaign, and we will tell you when you are paying enterprise money for a list of four thousand people.
You get your authentication status, why mail is landing where it lands, and the two flows worth building first. No charge.
How email and automation work runs.
We map who is on the list, what they signed up for, and what you want them to do next, before writing a single email.
Building the list properly, cleaning what is there, and collecting the data that lets messages be targeted rather than blasted.
Emails written and built to render correctly across clients and devices, which is where most templates quietly fail.
Send frequency, timing and subject lines tested against open and conversion rates rather than set once and left.
├ day 0 sent
├ day 3 opened
└ day 7 queued
Welcome sequences, abandoned carts, re-engagement and lifecycle flows that run without anyone having to remember to send them.
Platforms change deliverability rules regularly. We keep authentication, reputation and flows current so mail keeps landing in the inbox.
Twenty-five years of shipped work.
Straight answers.
Which platform do you work in?
Klaviyo, HubSpot, Mailchimp, ActiveCampaign and others. We will work in what you have unless it is genuinely holding you back.
Why is our email going to spam?
Almost always authentication, list hygiene or sending reputation. It is diagnosable and it is fixable.
What flows should we have first?
Welcome, abandoned cart if you sell online, and post-purchase. Those three usually cover most of the recoverable revenue.
Do you write the emails?
Yes, in your voice, and you approve before anything sends.
Ready to talk about it?
Tell us what you are building. You will speak to the engineer who would do the work.
A real number in two business days, from an engineer. No sales deck, and no call just to book another call.