Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.

To measure the success of an email campaign, you can track metrics such as open rates, click-through rates, conversion rates, and overall ROI. These metrics provide insight into how well your emails are resonating with your audience and driving desired actions, such as making a purchase or subscribing to a newsletter.

No, it is not a good idea to buy an email list. Buying email lists can harm your reputation and result in your emails being marked as spam, crippling future campaigns. It’s best to build your email list organically through opt-in methods such as sign-up forms, lead magnets, and offering incentives. This way, you can ensure that your subscribers are genuinely interested in your content and more likely to engage with your emails.

Email open rate is an important metric to keep an eye on because if someone doesn’t open your email, they won’t be able to engage with your content or your brand.

Typically, a good email open rate falls between 10-15%, but this can vary depending on your industry and target audience. Remember, a higher open rate doesn’t necessarily guarantee the success of your email campaign. Ultimately, it’s what your subscribers do after opening your email that really counts.