Event Marketing Services
Turning an event into pipeline instead of a photo album.
Registration that loses people, a run-up that starts too late, and no line back to closed business.
Event marketing is judged after the event, on a number most people never capture. The work that decides that number happens in the eight weeks before, and in the CRM afterwards.
People start registering and do not finish
A registration flow measured like a checkout, because that is what it is. Every extra field is people you paid to reach and then lost.
We start marketing the event two weeks out
A sequenced run-up: email, paid, geo-targeted advertising, content and partners, planned back from the date rather than improvised.
We cannot tie the event to closed business
Attribution from registration through attendance to pipeline, so next year’s budget is a decision rather than an argument.
Our CRM does not know who attended
Registration, attendance and follow-up written back to the CRM, so sales are working a list rather than a memory.
You get the run-up plan, the registration flow we would build and how the event gets measured. Free, and useful even if you run it in house.
How event promotion runs.
We define what the event has to achieve, whether that is attendance, registrations or sponsorship, and who has to hear about it.
A page or site for the event, built to be found. Event searches spike and then vanish, so the technical setup has to be right before the spike.
├ day 0 sent
├ day 3 opened
└ day 7 queued
List building and targeted campaigns to the people most likely to attend, with reminders timed to the dates that matter.
Social, search and display advertising aimed at the right region, which for most events is the difference between a full room and an empty one.
Articles, announcements and press release distribution to build interest before the date and leave authority behind after it.
Working with the people your audience already follows, where that fits the event.
Registrations are tracked against spend throughout, so budget can move to whatever is actually filling seats.
Twenty-five years of shipped work.
Straight answers.
What does event marketing include?
Landing page and registration, the campaign that fills it, on-site capture, and the follow-up that turns attendance into pipeline.
Can you integrate with our CRM?
Yes. Registrations should land in your CRM as they happen, not as a spreadsheet afterwards.
Do you handle the event itself?
No. We handle the marketing around it and work alongside whoever runs the event.
How do you measure it?
Registrations, attendance rate, and the pipeline attributable to attendees. The last one is the one that matters.
Ready to talk about it?
Tell us what you are building. You will speak to the engineer who would do the work.
A real number in two business days, from an engineer. No sales deck, and no call just to book another call.