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BirdSeed · development handed over mid-flight

Taking over a half-built product and finishing it.

The BirdSeed team needed one firm to take over development of their product, finish it, keep it running, and market it.

Client
BirdSeed
Sector
SaaS · engagement tools
Built with
WordPressSEOContent
Live
BirdSeed website

The problem

A product part-way through development with no single owner is the most expensive kind of software to have. They needed development, maintenance and a marketing strategy from the same people, rather than three vendors pointing at each other.

What we built

We took the development over and built the new WordPress site, giving it a new structure and format while keeping the brand exactly as it was. Then demographic and keyword analysis, and a full rewrite of the site content against what that analysis showed.

What it did

A partnership rather than a project: development, SEO, new content and digital marketing all from one team that knows the product.

Full rewrite
Content, on the analytics
One team
Dev, SEO, marketing
Brand kept
New structure, same feel
Want the same thing looked at on your side?

Tell us what is not working. You get a straight answer about whether it is worth doing, from the people who would do it.