Health CMi ยท continuing education
Continuing education for acupuncturists, found in search.
SEO for a continuing medical education publisher whose audience searches for a licence requirement rather than for a brand.
The problem
CE credit is bought because a licence needs renewing. Practitioners search for the requirement, not for a provider, so being the result that answers the requirement is the whole game.
What we built
Search work aimed at the terms practitioners use when a renewal is due.
What it did
A provider that appears when the requirement is searched rather than when the brand is.
SEO
Requirement, not brand
CE credit
A deadline-driven purchase
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