A system that lets staff build availability landing pages without a developer.
Tishman Speyer is one of the largest commercial real estate developers in the world. The scope was a complete system letting their admin staff create landing pages that deliver building availability to the people looking for space.
The problem
Commercial availability changes constantly, and the people who know what changed are the admin staff. If every landing page and every newsletter has to go through a development queue, the page is stale before it publishes. The same information also has to reach people three different ways: by the city they are searching, by a search result they ran, and by the newsletter they subscribed to.
What we built
We built the page generation system in Joomla behind a template system built for non-developers to drive, and integrated it with MailChimp. Staff select a city, a set of search results or a newsletter audience, and the landing page assembles from live availability. Newsletter content fills dynamically from the same source, so the marketing team can send without ever touching code.
What it did
Availability pages and newsletters produced by the people who know what is available, at the speed the market moves.
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