Website Performance Optimization
Speed is a feature, and no amount of on-page tuning fixes slow hosting.
Core Web Vitals failing, a green Lighthouse score, and a site that still feels slow.
Speed work reaches us in two forms. Search Console has started reporting Core Web Vitals as failing, or nobody can explain why a site that tests well feels slow to the people using it. Those have different causes and different fixes.
Search Console says our Core Web Vitals fail
That report uses field data from real visitors, which is why it disagrees with your lab test. We fix against the same field data, then watch the report move.
Lighthouse is green and the site feels slow
Lighthouse measures one page load on a simulated connection. Real visitors arrive on real phones with a cold cache, and the number that matters is what they experience.
The site got slow after we added tools
Tag managers, chat widgets, heat maps and pixels are the most common cause we find. We measure what each one costs and let you decide which ones earn it.
We have been told we need a rebuild
Usually not. Most of what we fix is hosting, images, fonts, caching and third-party scripts, none of which needs the site rewritten.
Send us the URL. You get your real Core Web Vitals, the three things costing the most, and what each would take to fix. No charge, and no rebuild pitch.
What performance work covers.
Field data from real visitors before anything changes. Lab scores on a fast laptop routinely disagree with what your customers on mobile actually experience.
No amount of on-page tuning fixes slow hosting. If the server is the bottleneck we say so first, because everything else is wasted until it is fixed.
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, each traced to its actual cause rather than treated as one score to raise.
The two things most often responsible for a slow page. Correct formats, correct sizes, correct loading, and fonts that stop blocking the render.
200 42ms
{ "status": "shipped",
"carrier": "…" }
A caching strategy at the page, object and edge layers that survives a deployment instead of quietly emptying on every release.
Tag managers, chat widgets, analytics and ad pixels, audited for what each one costs you. Some are worth it and some are not, and you should see the numbers.
Twenty-five years of shipped work.
Straight answers.
Why does speed matter?
It affects rankings and it affects conversion. Both are measurable, which is how we justify the work.
Our Lighthouse score is fine but the site feels slow. Why?
Lighthouse is a lab test on one page. Field data from real visitors is the number that counts, and the two often disagree.
Can you fix speed without a rebuild?
Usually. Hosting, caching, images and third-party scripts account for most of it before any code changes.
What about third-party scripts?
They are frequently the largest single cost. We measure each one so you can decide what it is worth.
Ready to talk about it?
Tell us what you are building. You will speak to the engineer who would do the work.
A real number in two business days, from an engineer. No sales deck, and no call just to book another call.