Teaching the market about a product most people have never heard of.
NeurOptimal sells neurofeedback systems. They wanted to stop depending on partners and sell directly, which meant the website had to do a job it had never done.
The problem
A business model built on person-to-person selling does not survive being pointed at a website. The product is little known, so the site had to educate before it could convert, and there was not enough content to do either.
What we built
We consulted on the UI and UX of the site and their social presence with conversion as the goal. That needed extensive market research to work out how to explain a product people have not heard of, and a wide set of landing pages each carrying part of that explanation. Design updates followed where the old model showed through.
What it did
We still run their SEO and digital marketing and still write for them regularly, which is what a business that has moved its revenue onto its own website needs.
Tell us what is not working. You get a straight answer about whether it is worth doing, from the people who would do it.