PPC & Digital Ad Management
Managed against return, not against impressions.
Spend nobody can account for, broken conversion tracking, and accounts an agency will not hand back.
Paid advertising fails in a small number of ways, and they are all measurable. Either the tracking is wrong so nothing can be judged, the money is going to terms that never convert, or the traffic is fine and the page it lands on is not.
We spend and cannot tell what works
Conversion tracking rebuilt first. Until a conversion is recorded accurately, every decision after it is a guess with a budget attached.
Our conversion tracking broke
Browser changes, consent rules and platform updates break tracking quietly. We set it up so it survives them, server side where that is what it takes.
Our agency will not give us the account
You own your ad accounts here, in your own name, from the first day. If you leave, they leave with you, including the history.
Clicks arrive and nothing converts
Then the problem is after the click. We build landing pages with one job each and measure them against the campaigns feeding them.
Wasted spend, tracking faults and the terms actually producing revenue. Free, and yours to keep even if you stay where you are.
How a PPC campaign runs.
We work out which terms are worth bidding on and which are draining budget, then build the account structure around that before a penny is spent.
Copy and design written for the term being bid on, not one generic ad stretched across every keyword.
The click has to land somewhere that converts. We build and tune the page, because sending paid traffic to a weak page wastes the whole spend.
Campaigns are watched and adjusted continuously. Bids, negatives, placements and schedules all move as the data comes in.
3 × unit 1,240.00
install 380.00
approved → invoice
We find where the money is going without return, move it to what converts, and tell you plainly when a channel is not worth it.
Accounts drift. Competitors change bids, platforms change rules, and an account left alone for a quarter costs more for less.
Twenty-five years of shipped work.
Straight answers.
What is the minimum ad budget?
Below roughly two thousand a month, management fees eat too much of the spend to be worth it. We will tell you if you are under that.
Do you charge a percentage of spend?
No. A percentage rewards us for spending more of your money, which is the wrong incentive.
Which platforms?
Google, Meta, Microsoft and LinkedIn, plus retargeting. We recommend based on where your buyers are.
Who owns the ad accounts?
You do, always. We work inside your accounts, never ours.
Ready to talk about it?
Tell us what you are building. You will speak to the engineer who would do the work.
A real number in two business days, from an engineer. No sales deck, and no call just to book another call.