Pleasant atmosphere, designer’s interior, good mood and delicious dishes from chief cook – when people want to get it in one place, they go to a restaurant. Haute cuisine, the best food presentation ever and even cooking shows drive visitors in and make a restaurant one of the hugest delights. To make reservation and be sure that they’ll find the desired dishes in menu, people visit the restaurant site beforehand. And here the owner can make his/her best to promote the place, catch the audience’ interest and make it want to taste all that pleasures of the table.
The more appealing such site is, the more visitors the restaurant will get, so it’s a point of honor of any good place to have the same quality web presence. This post will reveal the must-have points of a well-done restaurant website design. Check it out to learn how to make your web presence the best one.
All advices that you’ll find here are a part of collective wisdom from the best of the best restaurant designs that you can see on the web. This collaborative spirit will come in handy when you start working on creating or redesigning of your own site. You can use whatever design, choose various styles, but there are certain points that should be observed for great result – more visitors. Take into account all these points, act fearlessly and boldly, and you’ll succeed.
Everything you’ll read below emanates from the main purpose of a restaurant website – to acquaint the visitors with menu, services (receiving orders online or reservation) and place interior. So, read the tips and make sure that your site design makes use of them.
Speak to People
Each place is oriented at certain category of people. Don’t forget about the target audience of the one when you design its site. If it’s a high class restaurant, it should be seen in its extremely stylish and refined web presence. It should present uncluttered, clean design that underlines the sophisticated atmosphere of the restaurant. If it’s a local cafe, make its site atmosphere friendly and welcoming to the visitors, so they will gladly enter it to have a cup of coffee. Use comprehensive language when you address to certain audience. People will appreciate it, be sure.
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Fatta Cuckoo
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Alder
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Blue Ribbon Fried Chicken
Show Tasty Stuff
Images are the most powerful attention grabbers. They are the first thing people pay attention to when enter a website. That’s why implementing appealing visuals is a must-have point of a restaurant website designs. Being placed on the front page, they set up the right tasty atmosphere of the site and work up an appetite of its visitors. Background images, content parts, gallery, sliders – you can make use of each element of the website to place there an image of delicious food and thus make it more appealing to the viewers.
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Le Quai 19
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Nuevo-Aurich
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Fifteen
Readable Menu
Well-done menu is of the key importance. You can forget about PDF files that people should download, ‘cause they’re annoying. A good menu should be readable, well-arranged, appealing. Photos illustrating meals would be great. Ease of use is a must-have point, and filterable search is a plus. The latter will help narrow the search and find the desired items in a click. When the menu looks simple, that’s ok. And when it’s original, it attracts more attention. It’s for you to choose the type you will present to the viewers.
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Cantilever
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Olive Garden
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Cau
Be Easy to Reach
Don’t make people think about how to find the place. A map on the contact page with the pointed direction will be great. Easy to fill contact form is one more good point that will help easily get in touch with you. Pointing out the phones and hours of operation is also a good practice.
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Arbor Restaurant
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Don’t Stress with Colors
Simplicity is the main direction of today’s website designs, and restaurant sites are not an exception. Most of them choose simple approach, uncluttered look and attractive, but not oversaturated colors. Though, vibrant red, brown colors (the best for working up an appetite) are considered to be the most used in such designs, they can be neatly implemented in clean layout and create sophisticated overall look. There is no need to choose bright layout, minimalism will work in the best way for focusing attention on tasty visuals.
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Daimu
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Cata
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Fino Restaurant
Be Sociable
Being sociable means increasing the number of friends, visitors and customers. Placing social icons on the website is a usual practice of all today’s designs, but the question is where you put theme. When you make them more visible, large, focus attention on them, you may be sure that more people will learn about the restaurant and decide to visit it.
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L’unita
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Pan Casero
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Balaboostanyc
I hope that these tips will help you decide on how a good restaurant website design should look like. And remember, there are no bad designs, there are different ways of presenting a place. Try your best and you’ll certainly find the right way to affect your clients. Make sure that your site is client-oriented, covers everything they are interested in, and they will certainly drop a visit to your place.
Author’s BIO: Walk with me to learn all you wanted to know about philosophy, psychology and aesthetics of modern web designs. How to find me? Katarina Klementi on Google +.
