Indeed, moving to a new location comes with a lot of tasks. From making a moving checklist to packing up all belongings, many people opt to hire a moving company to help them with the process. They go to the web to look for some service providers to choose from.
That’s why if you’re running a relocation business online, it’s always a good idea to have a well-designed website to boost your online presence. When your business is more visible online, you can bring in more leads and customers can easily find you on the search slides. However, not all websites are created properly.
Thus, in order to stand out from the competition and have a great website, below are the top web design tips to consider for moving companies:
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Come Up With A Unique Web Design Layout
If you want your website to have an edge over your competitors in the online world, then you should have a unique web design layout. This means you should keep customer usability in mind when creating your site.
For example, your website templates should be simple and easy to navigate, the fonts and themes should be consistent across the web pages, and they should be mobile-responsive. Meaning, your website is available and accessible perfectly, regardless of the size of your screen.
Remember, having a unique website layout can attract more visitors to your website. Not only that but by incorporating some great design elements to your layout, you can provide a wonderful user experience to your users from start to finish. As a result, you’ll be able to generate more traffic to your website.
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Provide Quality Content
Aside from the layout and visual design of your website, another web design tip that your moving company Manhattan or wherever you may be located, should keep in mind is to provide quality content across your web pages. Make sure you have a dedicated page for all your moving services and other relevant information such as your company profile.
Also, don’t forget to put a blog section on your website wherein you can provide tips on moving, share your clients’ experience and a lot more. With these pieces of content on your site, you can more likely draw the attention of more visitors and prospective clients.
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Add A Quick Estimate Form
Sometimes, your visitors are preoccupied in the sense that they don’t have time calling you on the phone and inquire about your moving services. Hence, to make it easy for them, adding a quick estimate form on all your web pages can be a perfect idea.
With this estimate form in place, your visitors can simply provide some basic information and they can generate an estimate within a short period of time. Instead of calling the movers on the phone, all they have to do is fill up the form and everything will be given instantly. However, when putting an estimate form, make sure it’s simple and easy to navigate to avoid problems later on.
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Incorporate High-Quality Photos
If you want to attract more visitors and prospective customers to your website, then you should add some personalized, high-quality photos to provide them with an idea that you’re a professional moving company. These photos can be about your moving employees, moving equipment, and even a visual documentation of your company’s relocation procedures and processes.
Remember, by having photos on your website, you can reduce your users’ fear and anxiety in deciding whether to work with you for their moving needs.
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Optimize For SEO
Getting more leads and increasing revenue may have something to do with your rankings on the major search slides. So, to achieve these things, you may consider using search engine optimization as a web design tip.
Typically, optimizing your website for SEO purposes can help you rank highly on the search engines, and therefore, generate more web traffic to your site. As such, you should apply some of the best SEO practices to reap its essential benefits to your business. These practices can include keyword search, link building, and any more.
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Integrate Social Media
Given the popularity of social media platforms nowadays, there’s no doubt that most reliable moving companies are using social media to engage and connect with a wide range of customers online.
Because of this, it can be a good idea to integrate your social media accounts to your website to boost your online presence and increase your search engine rankings. By doing this, you can make your site a cohesive sales funnel for your moving business.
The Bottom Line
Realistically speaking, your website is crucial for the success of your relocation company. That’s because it plays a significant role in making your online presence stronger, generating more leads, and increasing your revenues.
Therefore, when your site isn’t well-designed, you may end up losing a lot of things, including financial losses and a tainted reputation. To avoid this from happening, follow the tips mentioned above in mind and you’ll never miss out any potential leads plus you’ll grow your business over time.