There are a number of reasons why you may be considering a rebrand, and whether it’s a case of simply staying current and reflecting a changing market, or as a way of updating to a fresher and more contemporary appeal, rebrands are often the best way to stay relevant in a fast-moving world. The problem is that for many businesses, the promise of a rebrand offers much in the way of excitement and the opportunity for creativity, and it’s all too easy to forget that there are some serious elements that need to be considered. Rebrands are not the simple solution that many assume them to be, and if you’re gearing up for your rebrand, here are the key steps on your rebrand journey.
Your branded inventory
Your current branding needs to be gone. Nothing is more confusing for consumers than being faced with a confusing website layout or on-site links that lead to a page that you haven’t updated to reflect your new branding. You need to assess the inventory of your entire range of digital assets and ensure that they have been changed in time for your rebrand launch day. That means everything from every page and product description on your website, your social media platforms and even your non-digital promotional materials. Synchronization is the key to your rebrand, and failing to ensure your rebrand is reflected across every business level will make your strategy more likely to falter.
If you’re not quite sure which direction your rebrand is going to go, then it may be time to consider getting a little more creative in your thinking. A rebrand is a fantastic opportunity to embrace modern trends, but those trends do evolve. That’s why it’s a good idea to seek outside help when it comes to deciding on your rebrand, and making use of a company that specializes in experiential marketing that works. It’s all well and good making decisions on new logos and color schemes, but if your rebrand is achieving nothing more than a fresher look, then you’re missing out on the opportunity to grow your audience and have a far greater impact.
One of the major reasons why businesses opt for a rebrand is to achieve greater noticeability, and you should be looking for ways to reach more people with your new look. Use blog posts to discuss the rebrand, and make use of local and industry press to spread your message. Press releases are a great tool for giving your rebrand more of an impact, and when combined with your social media marketing, will increase your potential audience reach. Use your content to ask questions relating your brand, and you’ll find that by taking advantage of the growing interest in personalized content, it will go a long way to making your rebrand a success.
Rebranding is not the easy solution that may assume, and it will require work and a firm strategy. However, taking the plunge is not as challenging as you might think and can yield a huge number of positives when it comes to improving your market share and your end of year profits.