Do you have a digital marketing company? Or do you want to start one? You need to set yourself up for success. Of course, that means knowing the basics of digital marketing. But the right tools can help you simplify your workflow to help you make more money and grow your company. Here are some tools to consider adding whether you’re new to digital marketing or not.
Client Relationship Management (CRM)
As a digital marketing company, you want to give your clients an excellent experience. To do that, you need a client relationship manager (CRM). This tool can keep track of client names and contact information, and it can help automate some of the sales process. Honeybook is a popular option for businesses, but you can also use tools like Trello and set up your account so that you can track client information.
Whenever you need to ask a client for information for their campaign, you can use a CRM tool. You won’t have to separate everything between emails or document-sharing services. That gives you and your clients a seamless, easy experience.
Email Marketing
Before you can get clients into your CRM, you need to book them. You can use email marketing to keep up with your company’s biggest fans, and those are the people who are most likely to book your services. Consider creating a checklist or another small download on digital marketing that you release for free. You can require people to put in their email address before they can download the document.
Then, you can send weekly or monthly emails on your company. You can offer discounts or special deals for your email subscribers. That can encourage people to sign up for your services, so you can make your business more successful.
Social Media Accounts and Schedulers
If you do any social media marketing for yourself or clients, you need social media accounts and scheduling tools. You can link to your website on social media, and you can share more information on why people should work with you over your competitors. Social media can also help you manage client marketing campaigns. In this case, you can connect their accounts to a scheduler so that you can manage their accounts on a certain day or time, but their account can seem active throughout the week.
While you can post at the time with one or two clients, as your business grows, that can get to be too stressful. Instead, use a scheduler and spend time once a week writing and scheduling social media posts for your clients.
Graphic Design Programs
Graphic design programs are essential to almost any digital marketing company. You can use graphics to brand your company or your clients’ companies, and you can use images to reinforce the visual elements of your brand. Adding an image can make your posts more eye-catching, but you don’t always have time to take a good picture. So you can insert a graphic with the client name and use the client colors and font.
Canva is a great option if you’re new to graphic design. But if your company has a graphic designer, they can use Photoshop or another graphic design program. That way, you can give your clients excellent visuals to include in their digital marketing efforts.
Hashtag Analyzers
Another great tool for digital marketing companies is a hashtag analyzer. If you have any clients that use Instagram or Twitter, a hashtag tool can help you plan which hashtags to use and when. On Instagram, for example, the right hashtags can make a huge difference in how many people see the post. Getting a post to show in a hashtag can help the account gain followers, which can help your business or that of a client.
Twitter is another platform that uses hashtags. It’s not as big of a deal as on Instagram, but tags can still help new people find your account. That can help you grow your following and thus your network of potential paying clients.
Keyword Planners
If you do any digital content marketing, you probably have some experience with blogs. Whether you have a blog or you write for clients, you should know the basics of SEO. SEO involves using keywords strategically in a post so that the post shows up when someone searches for that specific phrase in Google. But not all keywords are equally as popular or easy to rank highly in.
You can use a keyword planner to look for keywords that are relevant to your business or your client. Then, you can select keywords that get a good number of searches but that aren’t super competitive. Then, you can increase your chances of the article showing up on the first page.
Accounting Programs
While not specific to digital marketing, your business needs a good accounting system. You can use cloud accounting so that you and your accounting team can access income and expenses from wherever. That way, you don’t have to worry about using the same computer each time. If someone needs to work remotely, or you want to check the records after you leave the office, you can use an online program to do that.
Some programs are very affordable, so you don’t need a huge budget. But as your company grows, you can invest in a program with more features to improve your accounting system even more.
In-House Communication
Communication tools are also useful for small or large digital marketing companies. Even if your team all works in the same office, you should have multiple options for people to contact each other. If you don’t already, consider setting up email accounts for your employees. That way, they can keep their messages separate from their personal messages, and you can contact them all easily.
You can also use a tool like Slack for faster communication. It works like a group chat, so you can send messages and get responses in less time than with email. You can tag people or entire teams, so you don’t have to worry about clogging everyone’s inboxes.
Digital marketing is the way of the future, and digital marketing companies will continue to grow because of that. But as your company grows, you need to grow with it. So keep these tools in mind next time your business needs a change.
