How do you know if a search engine optimization company is right for you? What makes an SEO company the best choice? It’s not easy figuring these things out, but below is a guide that can help you find and choose the right choose the right SEO company that can take your website to the top of the search engines’ results pages.
Ask For Examples of Past Work & Case Studies
Ask an SEO company for examples of their past work. You are trying to find examples that are current and that are doing well right now, and not examples that have done good 1-2 years ago. Some SEO companies have confidentiality agreements with their clients, so you might not get too much detailed info about any examples they show you.
Nonetheless, there should be case study data an SEO company can provide you with. If they can’t do this, then have a look at their website. You want to make sure the company is current with what’s trending in the SEO industry.
While you’re at it, ask if there are case studies that have similarities to your goals. You want to see studies that have similar conversion-goals that you have. The more case studies you see, the better off you’ll be.
For example, if you run an eCommerce company, then your goal is to get more sales online. You’ll want to see case studies for eCommerce businesses. Find out if they have had good results and continue to get results.
Another example is if your site is designed to generate leads. In this case, you want case studies for lead generation sites that the SEO Company has worked on. The bottom line is to request case studies for websites that are relevant to yours or involved in the same industry as yours, as well as have similar goals.
Remember, results vary from site to site. Not only that, but results come in an array of forms. Keep this in mind when you see what metrics are being provided to you.
If rankings is all an SEO company talks about, then be wary of using them. You want rankings, but you want rankings to lead to conversions. If an SEO company solely discusses rankings and only rankings, then this might be a red flag.
Traffic and rankings are important, but it is conversions that are the most important thing. You might not be able to see sales data in any case studies or past examples of work. However, an SEO company should still be able to give you an idea of how much growth the sites they worked on has experienced.
Ask Questions & Meet with the Company
Finally, meet the SEO companies you’re thinking of working with. This can be done in-person or virtually. Meeting with companies will give you a better idea if they are a right fit your business and your goals.
Don’t forget to ask questions. Make a list of questions you’d like to ask. Write these questions down a week or two prior to meeting with the companies.