Greater Website Credibility Means Greater Conversions

Today most businesses own a website. A website has, in fact, become a significant means of earning business. A website can help you secure not only local business but also from other cities or even countries.

Clients may sometimes like your website but may be apprehensive about engaging you, so it is imperative to win their trust and assure them you are an authentic organization.

There are several factors that you may include in your website which will convince your clients of your trustworthiness. Let’s have a look.

Ways of making your website more authentic

There are several features that you may add to your website to gain the trust of your clients.


Testimonials are a way of implementing credibility. They present a review in the words of your customer. Testimonials generally state that how your customers have benefitted from your organization’s services.

Around 88% of customers trust a testimonial and about 72% of customers, state that they trust a business more if they read positive reviews. Having the customers’ photos along with the study or a video work the best.

Trust Seals

Trust seals guarantee that the business uses the displayed services. They are seals granted by organizations for display on websites. They increase the trustworthiness of a website as they are from trusted and popular sites.

Some trust seals that add to your credibility are Verisign, McAfee Secure, PayPal, and many others.


There are various types of reviews that your website may have – Customer reviews, Professional Product Reviews, and Influencer Reviews. Let’s see how they benefit your website.

Many websites have the feature of Customer Reviews. Customers are encouraged to leave their reviews. As much as 90% of customers are affected by the reviews. Although your business is benefitted more from positive customer reviews sometimes, even negative review can also do the trick. All positive reviews can make a prospect suspicious.

You can get Professional Product Reviews done by reputable sources like BuzzFeed or from new bloggers or customers. They add a lot of credibility to your website as people will trust a review done by a professional more rather then you speak volumes about yourself.

Many Influencers enjoy a decent following, and people trust their views. So, influencer reviews can work wonders for your organization. They not only help you get more leads but also boost the credibility of your website.

Case studies

Through case studies, customers can give a detailed account of their experiences of using your organization’s services. They can relate to the challenges that they were facing and how your services helped them out. The customers’ experiences have a positive influence on your prospective customers as case studies help them build trust towards your organization and services.


Greater Website Credibility Means Greater Conversions

In addition to providing reviews, ratings also help in elevating the website’s authenticity. It gives the prospects an instant review of your services. Higher the ratings, greater is the trustworthiness. Ratings are also a way of exhibiting the quality of your services and the satisfaction of your clients.


If your company has ever made news for any of your efforts, it is worth including on your website. If the mention is from a reputed name, it will go a long way in building your credibility. Also, if you have featured in a reputed magazine or website, it too deserves mention.


If your organization has received many awards, your website is the right place to display them. It helps in uplifting your reputation. Even if the award was received some time back, it could still be mentioned. This shows that you have been around for a while and are more experienced and trustworthy than new organizations.

The customers will be convinced about the quality of your services. This will help in increasing the credibility of your website.


FAQs are the generally asked questions that have definite answers. Including FAQs will help in answering a large number of your clients’ queries. This will be a great help to them and will help in building trust.

Connections with any acclaimed organization

If your business is in any way associated with any reputable and highly acclaimed organizations, then you must make it a point to include the same in your website. These organizations could be a university or a research lab for instance. You must also mention in what capacity you are associated with that organization, e.g., service provider, partner, sponsor and others.

Contact Information

Readily available contact information gives your clients the confidence that you are an authentic organization and they can reach you quickly with your contact information. Your contact information may include email, address, phone numbers, social media profile, and chat links. The more the contact information, the better.

If you have a toll-free number, your chances of attracting more prospects become even higher. This is so because the customers will not hesitate in calling a number which will not charge them a single penny. This will help in building their trust in you. You may also include the photographs of the major executives of your organization with their name and designation.

State your total clientele

Greater Website Credibility Means Greater Conversions

If you have served a lot of clients, then stating it on your website will help you. The total number of clients that you have served indicates that you are an experienced company and will help you win the customers’ trust. If so many people have trusted, you why shouldn’t they as well?

Display your clients’ logos/lists

It is a great idea to have a dedicated section or page for displaying the list of clients. If you have worked

with any big organizations, then it is even better. This helps in building your reputation and gaining the trust of your customers.

Privacy Policy and Terms of Use

Clients are always interested in finding out what all data you collect as they visit your website and what you do with it, for instance, whether you share it with third parties. Terms of use let them know the conditions of doing business with your organization. Both of these help in establishing your credibility and the fact that you are a real business.

Customer Service

If you are an organization that sells products, then having a good customer service will work in your favor. If you have friendly and courteous customer executives, then it will leave your clients satisfied and will be helpful in enhancing your credibility.


If you provide a guarantee for your services like a refund, warranty, etc. it will encourage people to do business with you. Your guarantee will serve as a proof of your credibility.

Wrapping Up

The ultimate aim of all businesses is increasing their customer base and conversions. This will happen only when people are comfortable associating with you and trust you. So, building your website’s credibility will help you in the long run.

Author Bio

Ashley Marsh is a Senior- Content Writer at Maan Softwares Inc. She has been with this company for past four years. She specializes in the technical writing genre especially in mobile development, web design, and, latest technologies. According to her, it has been a great exposure for her as each day the technology is updating itself resulting in new ideas that keep her fresh daily.


Sign up today to stay informed with industry news & trends