These days social networking sites do much more than connect people via the Internet. Only 4% of the recruiters, according to a 2015 Jobvite National Survey, do not use social media to recruit. You can take the rest of your job search with a noticeable presence.
For many different reasons, employers can view your social networking sites. As long as you create an efficient social media presence, it can remind you of each job you have held and how qualified you are.
Recruiters are doing a lot of research before reaching you or asking for a CV/resume in today’s competitive, shrinking job market. They carry out research and tests in order to understand your qualifications, experience, passion, and interests. In today’s competitive labor market, therefore, online presence and personal branding are very critical.
The continuous process of marketing (or presenting) you and your career as a brand (also referred to as self-branding) is the image or feeling that other people perceive about you.
Create your online presence
The first and easiest step to start your online presence is to set up social networking sites to showcase your experience of the past and your skills. Some of Facebook and Twitter’s most popular social media sites may definitely be valuable; however, blogs and professional websites such as LinkedIn really showcase your capacities for employers.
Your profile usually contains an area to describe yourself on any social networking site. Use this section to show your qualifications for your professional development, career goals, current position, and your skills
Using the social media platform effectively
The next step is to interact with different groups and professionals in the field of your own interest when managing your online presence. The easiest way to do so is to “like” their Facebook pages or follow their Twitter or LinkedIn accounts. This is a way to keep you up to date with all the news about the company.
Many organizations use social media for their consumer interactions. Take advantage of it if this happens! Tweet your reply, post, or like their updates on their wall. You will have plenty to talk about them if you get an interview with the company. In order to promote yourself more, you should consult with an SEO Consultant on how to make yourself more visible online, so more employers and companies find you.
Online portfolios can be useful to show potential employers schoolwork, which they have put together to view at one location. Many websites make it very easy to create an online portfolio. On such websites, you can freely create your portfolio:
You can also use a blog to display your work online
It’s not just about growing “brand recognition” or getting more page views when it comes to getting the articles to rank high. There’s a lot more to it.
By partnering with a digital marketing agency such as SEO services in Toronto offered by Tactica, You’ll be able to catch potential employers at the ideal point in your job search journey if you get your content to rank high. Although there are agencies that specialize in SEO, there are many companies that offer this service as one of their offerings.
Regardless of how many social networks you are part of and how much you post on your profiles, you will lose plenty of chances if you post inappropriate material online. The social media profiles of potential employees are often monitored by employers to evaluate their character. When you complain about how much you do not like your current job, a recruiter can think that when you work for their company too you’re going to do the same thing. Once you have a strong online presence, you must always maintain a positive reputation.
The key to safeguarding your online profiles is how to use the privacy settings of each site. Please spend enough time on every site learning how best to guard against people outside your circle. Websites always change and privacy settings are included. Check often to ensure that you like what you see when you look for yourself as a recruit.
Don’t feel that all social media possible must be mastered (unless you are in PR, marketing, advertising where it is needed). Think about what you want to do and select the social media that is right for your needs. If you don’t have one, you need to have an online presence.