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Who would have thought we’d see the day when Artificial Intelligence (AI) technologies would have many uses in web design that it’s become vital to growing your ecommerce sales.
The traditional ways of designing your website can take up a lot of your time and energy — and they also eat into work hours you could have spent focusing on driving sales.
With AI-based tools, however, designing and redesigning your website can be easier, faster, and less of a labor-intensive task.
Plus, with technologies like automated document generation and other CRM tools on top of AI application to your web design, your sales-driving efforts become more seamless and efficient.
With a range of technologies and apps like AI-based website builders and chatbots, establishing a site that sells successfully becomes less of a painful process for you.
If you’re ready to know about the uses of AI in web design that can help skyrocket your sales, continue reading.
1. AI technology in website builders
Building your ecommerce website or redesigning it can be time-consuming. If you don’t have a lot of coding experience, both these tasks can prove challenging.
Although there are plenty of easy-to-use website builder platforms available online, it can still take time for you to learn to create an ecommerce website that sells.
Plus, you’ll need to consider other website elements that website builders can’t usually provide, such as your logo.
You can find the best online logo makers to help you design one, but this is an added task on your to-do list.
By working with website builders that use AI, though, designing your ecommerce site is made even simple and quick.
One of the best ecommerce website builders, Wix, for instance, provides a set of questions about your preferences, and the platform’s Artificial Design Intelligence (ADI) will automatically create a site format and design for you.
You can modify the web design Wix’s ADI has created for you by using the set of tools and the drag-and-drop feature.
You can also choose from a library of templates and customize it according to your preferences.
Once you’re happy with your AI-generated, brand-aligned site design, you can then more easily integrate this with the digital assets produced in your content management platform. (Consider using one if you haven’t yet. This ensures design consistency in your website, images on your pages, social media posts, etc.)
With AI-based website builders, creating a unique and stunning website that can help you achieve your business goals is fast and easy.
2. AI in background apps for web accessibility solutions
Several website and app owners are facing lawsuits because they failed to provide web accessibility features for persons with disabilities (PWDs) — thereby violating the Americans with Disabilities Act or ADA.
The ADA requires that equal opportunity is provided to people with disabilities, so if your app or website isn’t accessible, you could be violating this law.
Unlike other strategies, like applying the SEO basics for small business owners and various marketing efforts, failing to design for accessibility can lead to potential legal issues.
However, some online business owners are still risking it — finding it hard to make their apps and websites accessible because it’s time-consuming and labor-intensive.
accessiBe, an automated web accessibility platform, offers a solution by making your app and site accessible without the hard coding part.
The platform provides an Accessibility Adjustment feature that allows disabled customers to easily customize how they want to interact and use your site according to their disability or preferences.
accessiBe also helps maintain web accessibility by using AI technology to scan and analyze your site and app every 24 hours.
Every time you update or add new content, accessiBe’s AI will automatically adjust your app and website to make them accessible so you won’t need to do it manually.
With AI-powered accessibility technology plus robust security practices, you improve your app’s and site’s usability for PWDs and enhance their user experience. This helps widen your reach and boost your sales opportunities.
3. AI in your omnichannel marketing strategies
Implementing a successful omnichannel strategy can be challenging due to many factors like scaling multiple customer journeys (in real-time) as your target buyers are also changing.
To keep up with the dynamics of your customer journeys, use AI to provide unified experiences for your potential buyers.
AI-powered chatbots for customer service are an excellent option (and example) for this strategy. They can follow up previously engaged shoppers, repeat visitors, etc., hyper-efficiently, recognize them from connected platforms, and initiate first-time or further sales-generating interactions.
Let’s say a shopper finds your Facebook page, asks questions about your products via your chatbot, and decides not to follow the next step in your expected customer journey at that time.
When that same shopper lands on your site at a later time, your AI customer service chatbot instantly provides the same information that the person gave from the interaction on your Facebook page — continuing where the conversation left off.
Software like ADA is another option. With it, you can build and manage customer service chatbots for your omnichannel touchpoints like your website.
ADA allows you to automate the customer experience by creating personalized customer flows and providing instant replies to queries.
You can turn on omnichannel support to enable your chatbot across your different touchpoints like social media, ecommerce websites, email, and more.
When harmonizing omnichannel tactics between your chatbot and these marketing channels, be sure to integrate social media and email marketing best practices so your campaigns remain optimized.
Providing this kind of consistency using AI in your omnichannel strategy improves the customer experience, allowing you to engage your target market better and drive up your sales.
It’s crucial that you understand the difference between omnichannel and multichannel, though, because although they are similar, they use different types of frameworks.
4. AI in web design diagnostics
AI is primarily used to improve the functionality, UX, and UI of your web design, but it can also work to run diagnostics to enhance the quality of your web elements.
Running the same kind of tests on your web design means constantly modifying the source code — adding further load into the process.
The entire process can take a significant amount of time and negatively affect your website’s performance.
However, using AI-powered analytics tools allow you to check the quality of your web design, observe their real-time performance, and gain genuine insights on how you can refine them without needing to do A/B testing.
With AI-based testing tools like Applitools, you can automatically run visual and functional tests of your website.
You can even use data from AI-powered marketing analytics software programs to improve the promotional tactics you integrate with your web design.
With the right application and by training your AI tools, you can cut down on many procedures that would have needed a lot of your input to create, diagnose, and edit your web design.
This streamlines the process of testing your web design elements — allowing you to improve your website performance faster and boost your sales.
Final Thoughts
The applications of AI in web design are far-reaching, so much so that the points we covered in this guide can only be considered nothing but the tip of the iceberg.
Whether you’re looking to run an SEO audit, amp your website accessibility up a notch, or you’re trying to grow your online sales, you can use AI to accomplish your goals.
With the right use and approach, AI can take your manual processes and take them to new heights, helping you achieve your business goals faster and drive up your sales.
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