Believe it or not, your client’s first interaction with your business will more likely occur within your company’s website. A website is practically an online brochure that showcases the company’s core values and a detailed overview of your products and/or services. With that said, a business website is not just a cool thing to have these days. Instead, it’s an essential marketing tool that can drive your sales in the right direction. How can you ensure that happens?
A well-designed website can attract customers from all over the world. But as a business owner, you may be well aware of how competitive the market has become, especially within the digital space. Your well-established competitors may already have a website that ranks on Google, while others are still stuck at the bottom of the barrel. Of course, you want to be in the ranks with your top competitors.
To do this, you need to have a website that’s attractive, value-adding, and has an elevated user experience. And because it’s a marketing tool, your website needs to present your company’s story and service engagingly without getting too cluttered. Sounds pretty doable, right?
Well, it’s not that simple. Because the market is saturated with generic-looking websites, you want yours to stand out from the competition. This means crafting a web development plan and thorough market research and strategy so you can see astronomical results. And not every freelance web developer out there can help you with this implementation. Enter, B2B web design agencies.
What Is A B2B Website?
Let’s address the elephant in the room first. What is a B2B website, and how is it different from other websites?
As the term implies, a B2B (or business to business) website is a marketing tool designed to help sell your products and/or services to other companies. For example, if you’re a software company that sells SaaS to massive conglomerates, you’re doing a business-to-business transaction.
As a B2B enterprise, instead of sending your sales message to a single audience, your website must communicate to different stakeholders in an organization. This makes designing a B2B website more challenging because stakeholders are at different buying decision stages. For this reason, your site must address those pain points through various web design elements specific to B2B websites.
How Is It Different?
Whether you’re redesigning your website to meet modern demands or building it from scratch, you need to understand that B2B websites differ from B2C (or business-to-consumer) websites in many ways.
Primarily, B2C websites are streamlined for a general audience, unlike a B2B website. B2C has a more straightforward buying process: when a site visitor likes the product, they add it to the cart and then checkout. Whereas in a B2B buying process, there’s significantly more processes and interaction between each party.
Your website’s target audience is a crucial distinction in web design because if your site can’t provide the stakeholders what they’re looking for, they’ll move on to the next option without hesitation.
With that said, your website should be tailored fit to hit all the pain points of your target audience. From creating a user persona to crafting a website that brings in leads, generates conversion, and boosts your company’s sales, B2B web development agencies can assist you with this whole process.
Why Hire A B2B Web Design Agency?
If you’re reading this, chances are you’re highly considering hiring the help of an agency to build or refresh your company’s website. You’re probably feeling a bit overwhelmed because redesigning a business website is a crucial decision, and it can make or break your company’s reputation and sales.
A slow website drives traffic to jump to your competition, while a website with a terrible user experience can throw off your potential clients. You don’t want this to happen.
As a decision-maker in your company, if you’re still thinking about whether a web design agency is worth every penny, here are a few reasons why it is:
Value For Your Money
Yes, hiring an agency could rack up to a few thousand dollars right off the bat. But before you cross this option off in your ‘maybe list,’ consider these questions first:
- If you were to redesign or build your company’s website yourself, how much time and resources will you need to get the job done right?
- How much money do you think you’ll save if you hired a flaky freelancer who has a ton of demands but provides minimal results?
Here’s how a web design agency that specializes in B2B website creation can address those concerns:
- If you hire a web design agency, they’ll jump right into the drawing board and start crafting a bespoke website that suits your business needs and goals. Instead of struggling through an online web development course yourself, you’ll be working with a team of experienced web developers who can speed up the process for you. This will save valuable time, which you could use to develop your business further. And time saved is equal to money saved in the long run.
- To answer the second question, have you considered how much money you’d spend to avoid any headaches from unreliable freelancers? Don’t misunderstand; many freelance web designers can provide you with a beautiful website within a short time and for a lower price. But the real challenge here is finding the right freelancer with the right experience in building a B2B website.
Essentially, a B2B web design agency provides more value for your money than doing it yourself or hiring a freelancer. You can save precious time and money crafting the perfect website for your business.
Agencies Can Provide A Well-Rounded Service
A B2B web design agency may also provide other services outside the scope of designing a website. Believe it or not, web design incorporates more than just programming and visual design. Market research, SEO, content creation, social media marketing, and technical support are also crucial elements that drive a website’s success.
Because agencies have teams of experts in these fields, you can rest assured that your website will get the right treatment.
They Know The Best Practices In The Industry
Web design and development is an ever-evolving industry. Year after year, trends change as user demands change. With this in mind, you need experts that are up-to-date with these trends. Web designers in an agency keep up with these changes to stay competitive in their industry.
As for your website, trends in SERP rankings, design, and marketing are huge if you want to stay in the game. Your website is a representation of how your company evolves with these changes. So, make sure that you’re hiring experts who have foresight with upcoming trends in web design for redesigning your website.
It’s not enough to have a business website anymore. Your website can outshine the generic ones if you hire experts in web design. Web design agencies do well in this field because they can provide you with a well-rounded bang for your buck service while also applying the industry’s best practices.
Karen Keith is a digital marketer with experience in social media marketing, SEO, and B2B web design. She was inspired to share her insights through social media post, commenting a few years ago. Today, Karen shares her expertise through regular blogging and guest post writing. During her free time, she bakes and cooks for her family. Also, she loves reading and watching drama and sci-fi movies.