Selling online has never been easier or more profitable. Many companies, small businesses, and individual sellers are turning to e-commerce platforms to make a buck. Setting up an e-commerce store is extremely cost-effective and rarely costs more than $5000. However, you can also do it for much less (you can even use money made from free spins) and have your site set up in no time.
A basic e-commerce tutorial will probably be enough for most sellers to get started. There are also plenty of off-the-shelf platforms where you can set up your store from a template. However, if you want to make your site your own and give it a truly professional look, it may be worth learning the basics of web development. We look at some of the best e-commerce site tools and some web development best practices when you’re starting out with your own merchant site.
Why Is e-commerce Web Development Important?
Having a professional-looking site is vital if you want to make money from e-commerce. There is no excuse now for dodgy-looking websites or off-putting UI. All the tools are available at your fingertips and customers expect a streamlined experience. If you want to learn more about this side of things, why not look up a consumer-oriented e-commerce tutorial before you start?
What’s more, e-commerce is a visual medium. Just like window shopping in a real store, customers are attracted by aesthetics. They will respond to the appealing theme on your page and the look of your products. You want to work with these elements and show your stock off to the best of your ability.
How to Learn e-commerce Online?
What is an e-commerce tutorial? A good e-commerce tutorial will teach you a number of things. They will usually have a lot to say about web development, but also about things like hosting and marketing. You can also find an e-commerce business tutorial that may teach you about things like SEO best practices and managing your money. You will most likely learn about trade cycles in e-commerce tutorial classes that are centered around business or about creating your business plan.
It is really up to the individual seller to decide how in-depth you’d like to go. Much of this will depend on your own IT abilities and understanding, how much time you have to dedicate to your site, and how much you can pay for tutorials. You could always look up an e-commerce tutorial for beginners if you are struggling with any of these concepts.
What Steps Will You Learn in a Basic e-commerce Tutorial?
· Platform Selection
Many people choose to run e-commerce sites via online platforms, like WordPress or Shopify. These platforms are easy to use but it is worth taking a tutorial just to get to grips with the basics. This will help you feel more confident when it comes to setting up your site.
Platforms like WordPress – which uses the plugin, WooCommerce, to create online stores – usually have in-built themes that users can choose from. It is still important to make your site look professional, however, and to do the best job you can displaying products. You could also purchase an SSL encryption to assure customers that your site is secure and safe to use for payments.
· Website Design
Although this may be more complex than many sellers want, it does give you more control over your website. Understanding how to code and build your own site lets you create a customized look, rather than relying on a premade theme. This will let you customize your UX and UI and give you control over your customer’s journey through your store. It will also give you the power to work with other sellers and change or update your site at any time.
· Making Your e-commerce Site Mobile Ready
Making your e-commerce site accessible on mobile devices is a great way to boost your sales and your online visibility. Many online shoppers purchase goods through their phones or tablets so missing out on this could affect your profits. A good e-commerce tutorial will cover this aspect of the business and talk you through the most effective ways of implementing this.
· Using SEO Content
Most e-commerce site tutorials will cover some marketing basics, such as using SEO tactics. SEO stands for Search Engine Optimization and is definitely something you should learn about if you want to advertise and sell online. SEO techniques, like keywords, drive traffic to your page and help move your site up the rankings on search engines. This means that, when people type in relevant search terms, your site will appear on their search list.
· Safety and Security
Cybersecurity is vital when you’re running an online store. Transactions and customer payment details must be secure on your site. Any breaches or glitches in this will have customers running for the hills. Many e-commerce tutorials will cover basic online security and help you understand what you need to do to help keep your clients safe.
eCommerce is a great way to make money if you have a great product to sell. Don’t go in blind. Make use of all the great tools available online and learn about e-commerce and web development today.
So, have you started your own ecommerce store from scratch? Did you use any online tutorials? Share your experience in the comments, we would love to hear from you!
About the author: William Benetton is a famous writer, professional photographer and web-designer. Last few months he has been creating interesting, informative blogs and websites such as UK slots. If you want to contact William, please check his Facebook. He can’t imagine his life without sport, travel and morning coffee.