4 Best Design Practices for Your E-commerce Website
If you want to take your e-commerce site to the next level, you need a high-quality design! In this article, we are going to provide you with an e-commerce tutorial that will help you update your website and boost your profits. Our e-commerce guide is simple and easy to follow, allowing you to design the e-commerce website you deserve!
Clear CTAs
Every e-commerce tutorial will emphasize the need to have a range of clear and easy-to-understand call to action (CTA) for users. These CTAs are instrumental in motivating and inspiring potential customers to smash that register or buy button. The best CTAs stand out, and a user’s eyes should be immediately drawn to them when scrolling down the page. High-performing CTAs are simple and easy to take advantage of. For example, if you want to get users to register for your newsletter, then create a basic two-line form that asks for name and email and then a confirm button to complete the process. In our tutorial, we recommend creating frictionless CTAs because these will cause your conversion rates to shoot up. Check out our e-commerce website tutorial tips below to create the perfect CTAs.
CTA buttons come in all shapes and colors, but the recent trend is to have them in bright, eye-popping colors such as orange and red (these tend to perform the best in a/b testing and are recommended by most tutorials). The shape of your CTA button is also important; in our tutorial, we recommend round buttons over square or rectangle ones. When designing a CTA button, you must ensure the button draws users in and gets them to stop scrolling. To create this effect, many tutorials say that there should be a strong contrast between the background color and the color of your CTA button.
Once you have the shape and color decided, you now need to figure out what text should be included on your CTA button. In our tutorial, we recommend the text should be short, typically 1 or 2 words, and answer questions users have. For example, “subscribe,” “add to cart” or “click here.” If you follow these e-commerce tutorials for beginners tips, you will have no problems creating high converting CTA buttons.
Responsive Design – Major Aspect of Our E-commerce Tutorial!
Every consumer-oriented e-commerce tutorial will tell you that website speed is imperative to keeping customers happy and motivating them to buy. Google studied site speed and found that when page load time goes from 1 second to 10 seconds, the likelihood of a user leaving the site increases by more than double! And according to Kissmetrics, 47% of people expect a website to load within 2 seconds!
A great way to boost your site’s speed is to compress images (simple e-commerce tutorial tip). Large image files are a common cause of slow site speed. If you compress your images by about 30%, you should expect a significant increase in your site’s speed and should see a sharp increase in traffic.
With the increase in mobile users, it is vitally important that your e-commerce website is fully mobile-optimized, and our tutorial is going to show you how! Nowadays, all sites are mobile-optimized, from online gaming and the best dating sites to retail. You can find specific types of e-commerce tutorials that will show you how to ensure your site is mobile-optimized. Still, one basic tip you need to follow is making sure your website loads properly on all mobile devices, and your website can automatically adjust to different screen sizes. If you listen to our tutorial and focus on making your website as fast as possible and providing an amazing mobile experience, you will generate more traffic and more sales!
Intuitive Navigation
Did you know that 38% will leave the site if it’s hard to navigate and has unattractive design? This means that every e-commerce WordPress tutorial should focus on the navigation above everything else. If buyers can’t quickly find what they are looking for, they become frustrated and click away from your e-commerce website and head to a competitor.
When designing your e-commerce website, follow our tutorial! And ensure your navigation bar is easy to find and in an intuitive position, for example, in the header, top left or right corner, or as a sidebar. In our tutorial, we also recommend you use distinct colors that create a contrast to boost visibility. Fortunately, you can follow navigation best practices by checking out a react e-commerce tutorial. Another helpful e-commerce tutorial tip is to use sticky navigation, which ensures menus stay locked in place as a user browses a website, so users don’t worry about having to scroll around your site to relocate the navigation bar.
Every e-commerce tutorial will recommend choosing your navigation titles wisely. It is best to avoid creative and unique titles and instead focus on commonly used words. Also, remember to add a site search feature, allowing customers to search for exactly what they are after. All e-commerce tutorials focus on navigation because over 50% of customers will abandon an e-commerce site if the navigation is too difficult. To ensure that doesn’t happen on your e-commerce site, incorporate our tutorial tips!
High-Quality Photos
In an e-commerce business models tutorial during the website design phase, there is an emphasis placed on including high-quality pictures. The right pictures can make or break your e-commerce website, so you should not ignore this important tutorial tip. In a 2018 study by Salsify, 73% of online buyers said that eye-catching pictures heavily influenced their decision to buy and they need over 3 pictures of products when shopping. 75% said great photos influenced whether or not they made a purchase. So, remember to follow our e-commerce tutorial and include a range of different photos, including product shots from different angles and people using your product, as these types of photos always have amazing conversion rates.
Conclusion
Now that you understand what an e-commerce course is and know how to revamp the design of your e-commerce course, it is time to take your business to new heights by incorporating elements from our e-commerce tutorial. If you follow the advice from our tutorial, you will quickly build a high-performing e-commerce website. And please comment below on what design elements from our tutorial you have already included in your e-commerce website; we would love to know!
Miranda is an experienced relationship writer. Miranda enjoys studying relationship counseling, education, and development that focuses on improving communication. Miranda is passionate about cooking and yoga.
