WordPress is one of the most popular web hosting software available and offers a powerful e-commerce platform. Amazon is the biggest global retailer so naturally is also one of the most powerful e-commerce platforms. Many companies have a presence on both platforms, but the smart money is on integrating the two giving you the best of both and the opportunity to sell to more customers. We’re not talking about creating two shops, one on each platform we are talking about integrating the two by the use of appropriate plugins. So, let’s take a closer look:
WooCommerce
This is one of the most powerful plugins available. What you can do is publish your WooCommerce products on your Amazon store, giving you more sales. Within WooCommerce, you have a plugin called WP-Lister Lite for Amazon, and this is probably your most user-friendly option. You install the plugin and then connect your Amazon account in your WordPress backend panel.
Once the two are linked, you then have to enable the categories that you sell on Amazon, some Amazon categories are on pre-approval so, for now, avoid those. Still, once you have selected your categories, you can either publish your listings to Amazon if they’re not already there or if you have set up both already match your products to your Amazon listings and you have integrated the two.
If you require assistance setting up the WooCommerce plugin and ensuring fluidity with your Amazon products, marketing and web agencies such as Nuanced Media can help.
Amazon Affiliate Links
Many WordPress sellers are Amazon affiliate sellers meaning that they don’t have their products but use the Amazon affiliate program, which gives you commission for advertising and creating a new sale via any of the links you display. This is a great way to monetise your blog for example, and you can generate a wide range of different looking links from banner ads to widgets and more to create an online store on your WordPress site. Again, you can find a very useful plugin called Amazon Auto Links, which will help you create these powerful product links simply.
You need to work through the setup process from downloading the plugin to generating links to products you think that your audience is going to be interested in. We have chosen this particular plugin as it is user friendly and nice and easy to work through, and there are plenty of tutorials available online.
The next steps
There are other ways of integrating your Amazon and WordPress accounts, but these are two of the simplest that just require the right plugin. WordPress is popular because it is so versatile, and it enjoys integration with other platforms. Some of the different ways to integrate the two are more complex and may not be suitable if you don’t have a lot of web programming experience. However, if they are of interest, you will be able to find plenty of companies that can assist you in getting them set up and running. Of course, with all of these options, the bottom line is you need to be marketing and driving traffic to ensure that your products become visible.
