The Ultimate Guide to Digital Marketing in 2020

Digital marketing should adapt to different industries according to the modern trends in the market. It should look for opportunities of upgrading customer engagement and your online existence. Therefore, it is crucial to invest enough time and resources in your digital marketing strategy.

Digital marketing refers to the practice of leveraging internet-based channels to spread the message about your products, services, and brand to potential customers. Some of the techniques and methods used in online marketing include Google AdWords, search engine optimization, email, display advertising, social media, and many more.

The main categories of online marketing include email marketing, affiliate marketing, PPC, social media marketing, content marketing, and SEO. There is a big difference between digital marketing strategy and offline marketing.

Offline marketing is any advertisement of promotion that you publish and release outside the internet. The media reaches the attention of the people who are within the reach of the marketing activity and grabs it. You will not need the internet to have people participate and receive feedback from them.

Some of the categories of offline marketing include TV marketing, phone marketing, print Ads, telemarketing, direct mail, and billboard ads. The remaining section of this article will be helping you to understand the concept of digital marketing and how you can use it in 2020.

Digital Marketing Campaigns

There are various forms of digital marketing campaigns in the market. Some of them include;

  • Email Campaigns

Email campaigns are coordinated sets of several rounds of messages that are designed to build trust and familiarity around products and services. Email marketing entails sending an email to a list of subscribers. You have to identify your target audience and collect their email addresses to make a list.

It is one of the best digital marketing strategies that have a high ROI. With emails, you can reach out to a wide and relevant audience. This digital marketing strategy has low costs but it leads to the generation of positive revenue.

  • PPC

The initials PPC stand for pay-per-click. It is an internet marketing model where the advertiser pays every time a visitor clicks on his ad. It is a form of buying visits to your website instead of organically earning the visits. One of the most popular forms of PPC is search engine advertising.

  • Content Marketing

Content marketing allows you to create and distribute relevant content for attracting and acquiring a targeted and defined audience. The primary intention of this digital marketing strategy is to drive profit.

The blog post is the primary focus when creating your web content. Use long-tail keywords in all your posts if you want to drive more leads and traffic.

  • Social Media

No one can underestimate the power of social media. Therefore, you should be willing to invest your time and money in social media marketing. Carry out a lot of research about your target audience and find out the platform that they use most of the time. You can go with multiple social media campaigns if you want to drive more sales and visibility.

These are the main digital marketing techniques that you can use. You can choose any of them to be part of your digital marketing strategy. It all depends on the location and nature of your business. Therefore, you need to understand the demographics of your target audience to be able to make an informed choice.

Advantages of Digital Marketing

  • Easy to create engagement and awareness both before and after a sale
  • Convert more leads to buyers
  • Shortens the journey of the buyer by presenting the best offers at the right time

5 Steps to an Effective Digital Marketing Strategy

  1. Know who your customers are, where your customers belong and what they actually want
  2. Set a goal at a time
  3. Set your budget
  4. Create Ad content
  5. Create and monitor the Ad

Digital Marketing Tactics for your Brand

Would you like to upgrade your sales? You should increase your conversions, traffic, and awareness. You need a clear understanding of the digital marketing strategies that work and how to use them to achieve rapid business growth. Here are some of the techniques that will get you relevant and real results.

Research your Customers

The first thing that you need to do is researching your customers. Take a close look at your present customers. Get to know who they are and what they want. It may also be important to get to understand their location.

Analyze the Competition

The next step is to take your look outside. You need to understand the digital marketing strategies that your competitors are using. Get to know;

  • The strength of your competitor’s search engine presence
  • How their social media accounts look like
  • Have the competitors have designed their websites and whether they are successful
  • How your competitors position themselves in different industries
  • Their unique selling propositions

These tips will help you to come up with a digital marketing strategy that will outshine that of your competitors. When it comes to customer preferences, you need to access industry reports and conduct surveys.

Facebook Audience Insights

Facebook displays the top interests of your target audience. It shoes their behaviors, lifestyle, and age, to name a few. Get to understand the demographics of your customers and what you think they need. Once you begin to implement the digital marketing strategy, more and more audiences will get attracted to your website.

Grow Visibility and Awareness

There are two options that you can use to grow your audience. The first one is paid to advertise while the second one involves maximizing organic opportunities.

The most effective way to grow your audience is through paid advertising. You can create an ad on your social media platforms. Remember to specify your target audience. Present yourself in such a way that customers will find it easy to connect with your brand.

To take advantage of organic opportunities, you can join industry-specific groups and then add value to the members. Find out which pages are your customers following. Try all you can to follow your potential customers.

So many people search for hashtags in the content and hence you need to include them in your posts. If you use hashtags that are aligned to your customers, it will enhance your brand visibility and the number of followers.


Following these tips will help you to come up with the best digital marketing strategy for your brand. The online business world is highly competitive and you cannot succeed unless you follow the right steps.

Author Bio: 
Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He is a passionate blogger and blogs at iDreamAgency



Sign up today to stay informed with industry news & trends