Welcome to our blog post on Technical Search Engine Optimization: Getting Started & 10 Best Practices! As a digital marketer and SEO specialist, I understand that optimizing your website for search engines can be a daunting task, but it’s an essential one. With the constantly evolving landscape of search engine algorithms, keeping up with the best practices for technical SEO is more important than ever.
In this post, I’ll share 10 technical SEO best practices you can implement on your website to improve its Google ranking and visibility. Whether you’re just starting out or are a seasoned veteran, these tips will help you stay ahead of the curve and ensure that your website is fully optimized for search engines. So let’s dive in and explore the world of technical SEO!
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Foundations of Technical SEO:
- Secure your website with HTTPS.
- Ensure only one version of your website is accessible to users and crawlers.
- Improve your website’s page speed.
- Make your website mobile-friendly.
- Implement structured data to make your site easier for Google to use.
- Eliminate any duplicate content issues.
- Resolve any broken pages.
- Optimize your site for Google’s Core Web Vitals.
- Use hreflang to support content in multiple languages.
- Use the no-index tag carefully.
Best Practices for Technical SEO:
- Do keyword research and use the data to optimize.
- Generate an XML sitemap and submit it to Google.
- Be concise but descriptive with meta titles.
- Use header tags (H1, H2, H3) to structure your content.
- Optimize your images with descriptive alt tags and compression.
- Use canonical tags to avoid any duplicate content issues.
- Reduce the use of non-HTML elements such as Flash and JavaScript.
- Create and use schema markup.
- Use internal linking to help Google understand your site.
- Keep it up! SEO is a marathon, not a sprint
Technical SEO Basics
Secure your website with HTTPS
As an SEO expert and digital marketer at ‘corePHP’, I can confidently say that using HTTPS is a no-brainer for any website that wants to improve their search rankings and provide a secure browsing experience for their users.
For those who may not be familiar with HTTPS, it stands for Hypertext Transfer Protocol Secure, and it’s a secure version of HTTP, which is the protocol used to transfer data between your website and your users’ browsers.
Implementing HTTPS involves obtaining an SSL (Secure Sockets Layer) certificate, which encrypts the data being transferred and ensures that it cannot be intercepted by third parties. This is particularly important for websites that collect sensitive information, such as login credentials or payment details.
But beyond the security benefits, there are also SEO advantages to using HTTPS. In fact, Google has been encouraging website owners to switch to HTTPS for years, and in 2014, they announced that they would be using HTTPS as a ranking signal in their search algorithm.
So what does that mean for your website?
If you’re not using HTTPS, you could be missing out on potential search rankings and traffic. Google marks all non-HTTPS websites as “not secure” in Chrome, which could easily scare off a majority of your visitors and make a critical impact on your website’s credibility.
At ‘corePHP’, we strongly recommend that all of our clients switch to HTTPS as soon as possible. It’s a simple but powerful step that can have a significant impact on your website’s security, search rankings, and overall performance. So if you haven’t already, talk to your web developer or hosting provider about implementing HTTPS for your website. It’s a small investment that can pay off big in the long run.
Ensure only one version of your website is accessible to users and crawlers
As a technical SEO expert, one issue that I see all too often is multiple versions of the same website accessible to users and crawlers. This can happen when a website is available at both the www and non-www versions of the domain or when a site can be accessed using both HTTP and HTTPS.
From a technical standpoint, this can lead to duplicate content issues, which can negatively impact your website’s visibility in search results. It can also confuse search engines as to which version of your site is the authoritative one.
To ensure only one version of your site is accessible to users and crawlers, you need to set up canonical URLs and redirect any non-preferred versions of your site to the preferred version. For example, if you want the non-www version of your site to be the preferred version, you would set the canonical URL to the non-www version and redirect the www version to it.
To do this, you’ll need to modify your website’s .htaccess file, which controls the server’s settings. If you’re not comfortable working with code, it’s best to consult with a web developer who can make the necessary changes for you.
While it may seem like a small technical detail, making sure only one version of your website is accessible is a crucial step in improving your website’s visibility and ensuring it’s not penalized for duplicate content issues. So take the time to get this right and watch your search engine rankings soar!
Improve your website’s page speed
I know firsthand how much of an impact page speed can have on your website’s rankings.
First things first, let’s define what we mean by page speed.
Page speed is the amount of time it takes for a page on your website to load and become fully interactive for the user. It’s a critical factor in providing a positive user experience, which is why Google has made is so important for SEO.
Now, let’s get technical. There are a few different elements that can affect your page speed. One of the most common culprits is large images or video files that take a long time to load. You can address this issue by optimizing your images and videos, reducing their file size without sacrificing quality.
Another factor that can impact your page speed is the use of bulky code and scripts on your website. By cleaning up your code and scripts, you can improve your website’s load time and provide a smoother user experience.
Caching is another important consideration when it comes to page speed. Caching is the process of storing frequently accessed data in a temporary storage area, allowing for faster access. By implementing browser caching and server caching, you can speed up the loading time of your website and improve the user experience.
Finally, let’s talk about the impact of hosting on your website’s page speed. If your website is hosted on a slow server or on a shared hosting plan with high traffic volume, this can significantly impact your page speed. Consider upgrading your hosting plan or moving to a faster server to improve your website’s load time.
To sum it up, technical SEO is a vital part of optimizing your website for organic search. It requires constant monitoring and attention to detail, but the payoff is worth it. By optimizing your images and videos, cleaning up your code and scripts, implementing caching, and upgrading your hosting plan, you can dramatically improve your website’s page speed and provide a better experience for your users.
Make your website mobile-friendly
It’s no secret that mobile devices have taken over the world, and they’re becoming more prevalent with each passing day. As a result, making your website mobile-friendly is an absolute must.
So, what exactly does “mobile-friendly” mean? Well, a mobile-friendly website is one that is optimized for mobile devices, meaning that it’s easy to navigate, loads quickly, and has content that’s easily readable on a smaller screen.
One of the first things to consider when optimizing your website for mobile is the design. You want to make sure your website is responsive, which means that it will adjust to fit the screen size of the device it’s being viewed on. A responsive design will help ensure that your website looks great on any device, whether it’s a smartphone, tablet, or desktop computer.
Another important consideration is the load time of your website. Mobile users expect pages to load quickly, and they’re not willing to wait around for a slow-loading page. So, it’s essential to optimize your website’s images, reduce the number of HTTP requests, and leverage browser caching to improve your page load times.
Finally, you’ll want to make sure that your website’s content is easily readable on a smaller screen. That means using fonts that are large enough to read, and ensuring that there’s plenty of white space between elements on the page.
To wrap things up, optimizing your website for mobile is essential in today’s world. By ensuring that your website is responsive, loads quickly, and has content that’s easy to read, you’ll be providing your mobile users with an excellent experience, which will result in higher engagement, better conversions, and increased traffic.
Implement structured data to make your site easier for Google to use
I can’t stress enough the importance of implementing structured data on your website. Structured data, also known as schema markup, is a type of code that helps search engines understand the content on your webpages. It provides context to your website and helps search engines deliver more relevant results to users.
There are several types of structured data you can use, including Organization, Breadcrumb, Product, Review, and many more. Implementing structured data can improve the appearance of your website in search results, making it more likely to be clicked on by users.
One of the most significant benefits of using structured data is that it can enhance your website’s visibility on the search engine results page (SERP). Rich snippets, such as star ratings, images, and videos, can make your content stand out from the rest of the listings on the SERP, increasing the likelihood of clicks and traffic to your website.
Additionally, using structured data can also benefit your website’s SEO efforts. By providing more information about your website’s content, search engines can better understand what your website is about, making it easier to crawl and index your pages.
Implementing structured data may seem like a daunting task, but there are several resources available to make the process easier. Google’s Structured Data Markup Helper is a great tool to get started, allowing you to add structured data to your website without having to write any code.
At corePHP, we work with clients to implement structured data on their websites and have seen significant improvements in search visibility and click-through rates. By using structured data, you can improve your website’s appearance in search results and help search engines better understand your content, ultimately leading to increased traffic and revenue for your business.
Eliminate any duplicate content issues
Duplicate content can harm your site’s search engine rankings by confusing search bots and causing them to index the wrong pages. This can lead to a decrease in organic traffic and hurt your overall SEO strategy.
The first step in fixing duplicate content issues is to identify them. You can use tools like Screaming Frog or Google Search Console to crawl your site and find duplicate content. Once you’ve identified the duplicate pages, you can take steps to fix them.
One way to fix duplicate content is to use canonical tags. A canonical tag tells search engines which version of a page is the original and should be indexed. By using canonical tags, you can prevent search engines from indexing duplicate versions of a page and potentially harming your search rankings.
Another way to fix duplicate content is to use 301 redirects. A 301 redirect is a permanent redirect that tells search engines the original page has been permanently moved to a new location. By using 301 redirects, you can consolidate duplicate pages and prevent them from being indexed.
It’s also important to ensure that your website’s URL structure is consistent. If you have multiple versions of a page with different URLs, search engines may view them as duplicate content. By using consistent URLs and redirecting any variations, you can prevent duplicate content issues.
In addition to these technical fixes, it’s important to create unique and valuable content for your site. By providing unique content, you can avoid duplicate content issues and improve your site’s search engine rankings.
Resolve any broken pages
Finding and fixing broken pages on your website is critical for maintaining a positive user experience and a healthy site. Broken pages, also known as 404 errors, occur when a page is either deleted or moved without a proper redirect in place.
The first step in fixing broken pages is identifying them. There are a few ways to do this. First, you can use Google Search Console to see which pages on your site have generated 404 errors. This will give you a list of URLs that you can investigate further.
Once you have a list of broken pages, it’s important to fix them as soon as possible. One way to do this is to redirect the broken page to a new, relevant page on your site. This will ensure that users who land on the broken page will be redirected to a page with similar content, rather than hitting a dead end. Another option is to create a custom 404 page that provides users with helpful information and a search bar to help them find what they’re looking for on your site.
In addition to improving the user experience, fixing broken pages is also important for SEO. When search engines crawl your site and find 404 errors, it can negatively impact your site’s rankings. By fixing broken pages and ensuring that users and search engines can easily navigate your site, you’ll be taking an important step towards improving your overall SEO strategy.
At ‘corePHP’, we take broken pages seriously and have a dedicated process for identifying and fixing them. By regularly monitoring our clients’ sites for broken pages and implementing the necessary fixes, we’re able to ensure that their sites are always running smoothly and providing the best possible experience for users and search engines alike.
Optimize your site for Google’s Core Web Vitals
As a digital marketer, I have always kept an eye on website performance metrics. Recently, Google announced the importance of Core Web Vitals in their search algorithm, making it even more crucial to ensure that your website meets these metrics. Core Web Vitals are a set of specific factors that determine how user-friendly your website is, such as loading speed, interactivity, and visual stability.
One of the most important factors of Core Web Vitals is page speed. A slow website can not only negatively affect user experience but can also impact your search engine rankings. To improve page speed, consider optimizing your images, minifying your code, and using a content delivery network (CDN) to serve your content from a location closer to the user.
Another important factor is interactivity, which measures how long it takes for a page to become interactive. One way to improve interactivity is to reduce the amount of JavaScript on your page or use a technique called code splitting, which loads only the necessary JavaScript for the current page. Additionally, you can use browser caching to ensure that repeat visitors don’t have to wait for the entire website to load every time they visit.
Visual stability is another important aspect of Core Web Vitals, which measures how much a page layout shifts during loading. If a user clicks on a link and the page suddenly shifts, it can lead to a poor user experience. To prevent this, ensure that all your images and videos have fixed dimensions, and use placeholder elements to reserve space for content that may load later.
Optimizing for Core Web Vitals is essential for any website owner. By focusing on page speed, interactivity, and visual stability, you can ensure that your website is user-friendly, which can help improve your search engine rankings and ultimately drive more traffic to your website.
Use hreflang to support content in multiple languages
I’ve seen many clients who want to expand their website to reach a global audience by creating content in multiple languages. While this is a great strategy, it’s important to ensure that you use the appropriate SEO tactics to make sure your content appears in the right language and country for the intended audience.
This is where hreflang comes in. Hreflang is a technical SEO signal that tells search engines which version of a page to serve to users based on their language and geographic location. It is important to use hreflang if you have pages with similar content in multiple languages or if you have pages that are targeted at different countries with different language versions.
To implement hreflang, you need to add the hreflang attribute to the HTML code of your pages. This tells search engines which language and country version of the page to serve to users. You should also make sure that the content on each version of the page is unique to avoid any duplicate content issues.
It’s also important to make sure that the hreflang tags are implemented correctly. If there are any errors in the code, it could result in search engines not being able to understand which version of the page to serve to users. You can use a tool like Google’s hreflang tag checker to ensure that your tags are set up correctly.
In addition to implementing hreflang, it’s also important to use the correct URL structure for your language and country versions. For example, if you have a Spanish language version of your website for users in Mexico, the URL should be structured as yourwebsite.com/mx/es. This makes it clear to search engines which version of the page to serve to users.
Use the no-index tag carefully
When it comes to technical SEO, one thing that every website owner should know about is the “no-index” tag. This tag instructs search engines not to index a specific page or set of pages on your website. The tag is particularly useful if you have pages on your site that you don’t want to appear in search results or if you have duplicate content that you don’t want to get penalized for.
Using the no-index tag is a simple process that involves adding the tag to the head section of your page’s HTML code. You can apply this tag on a per-page basis or use it for an entire section of your website, such as an archive or category page.
It’s important to note that while the no-index tag prevents search engines from indexing your page, it doesn’t prevent them from crawling it. If you have pages that you don’t want search engines to access at all, you can use the “no follow” tag in combination with the no index tag to prevent both indexing and crawling.
It’s also worth noting that the no index tag should be used with caution. If you have pages that aren’t indexed because they contain low-quality content, duplicate content, or thin content, simply adding the no-index tag won’t necessarily solve the problem. It’s important to address the underlying issues and improve the content on these pages before using the no-index tag.
Overall, the no-index tag is a useful tool for managing your website’s search engine visibility, but it should be used strategically and with an understanding of its limitations. As an SEO expert, I always recommend that website owners work with a professional to ensure that they’re using the right tags and tactics for their specific needs.
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Technical SEO Best Practices
Do keyword research and use the data to optimize
As an SEO expert, one of the most important aspects of my job is conducting keyword research and optimizing content accordingly. Keyword research helps us understand what our audience is searching for and how they are searching for it. By optimizing content with those keywords, we can improve our chances of ranking well in search engine results pages (SERPs).
The first step in keyword research is identifying the primary keyword or phrase for the page or post. This keyword should accurately reflect the content and be a term that our target audience is searching for. From there, we use various tools to find related keywords and long-tail phrases that we can include in the content.
When optimizing content, it’s important to keep in mind that keywords should be used strategically and naturally. Stuffing content with keywords can actually hurt our rankings and turn off readers. Instead, we aim to include keywords in the page or post title, the first paragraph, and throughout the content in a way that sounds natural and informative.
In addition to using keywords in the content itself, we also optimize other elements of the page, such as the meta title and description, URL, and header tags, to align with the target keyword. This helps search engines understand what the page is about and increases the chances of appearing in relevant search results.
At the end of the day, keyword research and optimization are ongoing tasks that require constant attention and adjustment. Staying up-to-date with keyword trends and search algorithms is essential for keeping our content visible and relevant in the constantly evolving landscape of search engine optimization.
Generate an XML sitemap and submit it to Google
Creating an XML sitemap and submitting it to Google is a critical step in ensuring your website is properly crawled and indexed.
An XML sitemap is essentially a roadmap that helps search engines like Google navigate and understand the structure of your website. It’s a file that lists all of the pages on your website, along with important metadata such as when the page was last updated and how frequently it changes.
Creating an XML sitemap is relatively simple, especially if you’re using a content management system like WordPress or Joomla, which have plugins that can automatically generate the sitemap for you. If you’re not using a CMS, you can use a tool like XML Sitemap Generator to create one.
Once you have your XML sitemap, you’ll need to submit it to Google. This is done through Google Search Console, which is a free tool that provides insights into how your website is performing in search results.
To submit your sitemap to Google, first, you’ll need to verify your website in Google Search Console. Once you’ve done that, go to the Sitemaps section and click on the “Add/Test Sitemap” button. Then, simply enter the URL of your sitemap and click “Submit.”
Google will then crawl your sitemap and use it to better understand your website’s structure and content. This can help your pages get indexed more quickly and accurately, which can ultimately lead to better rankings and more traffic.
While creating and submitting an XML sitemap might seem like a small detail, it can have a big impact on your website’s visibility and performance in search results.
Be concise but descriptive with meta titles
Meta titles and descriptions are critical elements of on-page SEO that can significantly impact your website’s click-through rate (CTR).
I know I’ve been using that word ‘criticial’ a lot. Technical SEO in particular is a like a laying a foundation: every part has to be laid correctly and each individual piece is critical to the success of the rest of the project. It’s the same with a car: pull out either the engine, steering wheel, or a tire, and you see each by itself is critical to the overall functioning of your vehicle.
As a digital marketer, I understand that these elements are the first thing users see on the search engine results page (SERP) and can make a significant difference in whether they click on your website or not.
It’s essential to keep your meta titles and descriptions descriptive and concise. The title tag should be no more than 60 characters, and the meta description should be no more than 155 characters. Anything beyond this, and the text will get truncated on the SERP, leading to a poor user experience.
Additionally, it’s crucial to use your primary and secondary keywords in your meta titles and descriptions. This will help search engines understand what your page is about and how to categorize it for search queries. However, be careful not to overdo it as keyword stuffing can lead to penalties and a negative impact on your rankings.
Lastly, remember that meta titles and descriptions are not just for search engines but also for users. Use them to accurately represent the content of the page, provide a compelling reason for the user to click, and set expectations for what they will find on the page. A well-crafted meta title and description can be the difference between a user clicking on your website or your competitor’s.
Use H-tags to communicate with users (and Google)
As a digital marketer, I can’t stress enough how important it is to structure your content with header tags. Using H1, H2, and H3 tags is an excellent way to guide your readers through your content and help them understand your content’s structure and which topics are larger or more important.
H1 tags should be used for the main title of your page – Google has confirmed that more than one can be used on a page, however – while H2 tags are used for section headings. H3 tags can be used for subheadings under H2 tags, and so on. By following this hierarchy, you make it easy for both readers and search engines to understand the content’s structure.
Using header tags not only makes your content more organized and user-friendly, but it also helps with SEO. Search engines use header tags to understand the content’s structure, and if your content is structured properly, it can help improve your page’s ranking.
However, it’s essential to avoid stuffing your header tags with keywords. While it might seem like a good idea to add as many keywords as possible to your headers, this can actually hurt your SEO efforts. Instead, focus on creating clear and concise headers that accurately describe the content under them.
Using header tags is an easy and effective way to structure your content and improve your SEO efforts. By following the hierarchy and avoiding keyword stuffing, you can create a more user-friendly website that also performs better in search engine rankings.
Optimize your images with descriptive alt tags and compression
As a digital marketer who’s been around for a while, I’ve learned the importance of optimizing images for web pages. In these days where high-quality, high-resolution cameras are in every phone, images can easily be sized much too large on a website.
Bigger isn’t always better. Over-sized and uncompressed images can wreak havoc on page speeds, leading to slower loading times and a poorer user experience. Let’s be honest, if your page takes too long to load, you won’t have a user at all; they’ll bail on your website and pick another from Google’s never-ending list.
That’s where image optimization comes in. Here are some ways you can optimize images for your website.
First, use compressed images. Large image files can take a long time to load, which is not ideal for your website visitors. Compressing your images can help reduce the file size while maintaining the quality of the image. You can use various tools to compress your images; we’ve found ShortPixel to be the best for WordPress, for example.
Second, use descriptive alt tags for your images. Alt tags are used to describe the content of an image to search engines, which can help improve the accessibility of your website. Alt tags also provide text alternatives for users who cannot see the images on your page. Using descriptive alt tags that accurately describe the image can help improve the overall user experience and improve your SEO.
It’s also important to note that Google uses alt tags to understand the content of an image and to determine the context of your page. Using relevant alt tags can help your images appear in Google Image search results, increasing your website’s visibility.
In summary, optimizing your images for your website is a crucial part of technical SEO. Using compressed images and descriptive alt tags can help improve the user experience and make your website more accessible. By doing so, you can improve your SEO and help your website rank higher in search results.
Use canonical tags to avoid any duplicate content issues issues
Duplicate content is a common issue on websites, and it can hurt your search engine rankings. That’s where canonical tags come in. They tell search engines which version of a page is the primary one and should be indexed.
At our agency, we often encounter duplicate content issues, and canonical tags have saved the day on more than one occasion. By adding a canonical tag to a duplicate page, you can ensure that only the primary page is indexed by search engines, preventing any potential negative impact on your rankings.
But how do you determine which page should be the primary one? The answer is simple: choose the version that is the most complete and informative. This could be the original page or a more updated version. Once you’ve decided, add the canonical tag to that page’s HTML header.
It’s worth noting that canonical tags should only be used for pages with identical or similar content. If you have pages with completely different content, don’t use a canonical tag, as it can confuse search engines and harm your rankings.
Reduce the use of non-HTML elements such as Flash and JavaScript
Non-HTML elements like JavaScript and Flash can weigh down a website’s load time and negatively impact its SEO performance. Just like you wouldn’t take a heavy backpack with you to run a race and expect to win – or even finish.
Any extra weight on your website can do the exact same thing, slowing it down more and more as you load more onto it. Too many non-HTML elements on a website can cripple page load times and frustrate users, leading to a higher bounce rate and lower rankings.
That’s why it’s essential to minimize the use of these non-HTML elements as much as possible. Although they can add dynamic and interactive features to a website, they often come at a cost. They require additional server requests, increase page load time, and can be incompatible with certain browsers or devices.
When using JavaScript, consider using asynchronous loading to prevent delays in rendering content. Additionally, use a content delivery network (CDN) to speed up loading times and ensure that users can access your site from anywhere in the world.
Flash, on the other hand, is a deprecated technology that’s no longer supported by most web browsers. Even if your site still uses it, it’s time to switch to an alternative that’s more SEO-friendly and accessible to users with disabilities.
By minimizing the use of non-HTML elements, you can improve your site’s user experience, increase its load speed, and boost your SEO performance.
Create and use schema markups
Schema markup is one of the most effective ways to improve a website’s visibility and relevance to search engines, and it’s frequently one that’s under-utilized, making it an easy way to stand out from your competitors. As a digital marketer and SEO specialist at ‘corePHP,’ I’ve seen firsthand the impact that implementing schema markup can have on a website’s search rankings.
One area where schema markup can be particularly effective is for local businesses and events. By using schema markup to provide specific information about your business or event, search engines can better understand and display your information in search results.
For example, using schema markup can help search engines display information such as business hours, location, phone number, reviews, and more. This can be incredibly helpful for local businesses looking to attract nearby customers. Similarly, schema markup for events can help provide information such as date, time, location, and ticketing information.
Implementing schema markup for local businesses and events is a technical process, but it can be made easier through the use of schema markup generators and plugins. Additionally, ensuring that the schema markup is properly implemented and validated can help to avoid potential errors that could hurt a website’s search visibility.
In conclusion, implementing schema markup for local businesses and events is a highly effective way to improve a website’s visibility to search engines and attract more potential customers. As a digital marketer and SEO specialist, I highly recommend using schema markup to provide detailed and specific information about your business or event.
Use internal linking to help Google understand your site
By using internal links, you can help Google understand the hierarchy of your site and how each page is related to the others. This not only improves the user experience by making it easy to navigate, but it also helps search engines crawl and index your site more effectively.
To use internal links effectively, it’s important to understand your site’s structure and which pages are most important. The homepage and top-level pages should be the most linked-to pages on your site, as they provide the broadest overview of your business or topic.
When linking to other pages on your site, be sure to use descriptive anchor text that gives the user an idea of what to expect when they click the link. For example, instead of using generic phrases like “click here” or “learn more”, use phrases that describe the content on the linked page, like “our services” or “about us”.
It’s also important to be strategic with your internal links. Don’t overdo it by linking to every page on your site from every other page, as this can be overwhelming and confusing for both users and search engines. Instead, focus on linking to the most important pages and make sure each link is relevant and useful for the user.
By using internal linking effectively, you can improve your site’s structure and hierarchy, help search engines crawl and index your site, and provide a better user experience for your visitors. That’s a win-win-win!
Keep it up! SEO is a marathon, not a sprint
Staying up to date on the ever-evolving landscape of technical SEO can be a challenge, but it’s essential to the success of your website. As an SEO professional, I have seen more websites than I ever wanted to that ignored or misunderstood technical SEO, and received Google penalties as a result.
For example, let’s say you have a website with pages that load very slowly and have a lot of broken links. If you don’t address these issues, it is guaranteed to annoy users, causing visitors to leave your site and potentially never return. Google will see your visitors bouncing from your website and interpret that as a signal of a low-quality website. Google has a standard response for low-quality websites: lower their results in SERPs, meaning lower rankings and less organic traffic.
In extreme cases, not addressing technical issues could even lead to your site being penalized or de-indexed by search engines, effectively rendering it invisible to users searching for your content on Google. It’s a scary thought but it does happen.
One way to stay on top of technical SEO is to regularly audit your site for any errors or issues. This can include broken links, missing alt tags on images, and duplicate content, among others. By staying vigilant and addressing these issues as they arise, you can avoid any negative impact on your site’s search engine rankings.
Another key aspect of technical SEO is keeping up with the latest trends and updates. With search engine algorithms constantly changing, it’s important to stay informed on any new guidelines or best practices. This can involve keeping an eye on industry blogs and forums, attending SEO conferences, and regularly reading Google’s official documentation.
Let us take care of your technical SEO!
At the end of the day, technical SEO is a continuous process that requires attention and effort, but nobody said you have to be the one to do it! Let ‘corePHP’ be proactive for you and keep your website up to date on the latest trends and updates,. We can ensure that your website is in the best possible position to rank well in search engine results pages.
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