Social Media and Website Traffic: Things That You Should Know

You might have already come across the fact that social media is helping businesses to acquire more traffic on their business website. However, another fact that you cannot miss is that most of the businesses are struggling in order to understand as to how they can increase their website traffic by gaining assistance from social media websites. Social media is undoubtedly one of the best ways for each and every business to engage with all their present as well as target customers. According to, 92% of the owners of small businesses who are using social media understand that it is significant for their businesses.

Social media helps in gaining recognition, allows you to foster your community, and finally, assists you in growing the bottom line. There is no better manner other than social media for finding as well as connecting with all your audience. Given below is the list of the tips that you have to focus on if you want to grow your website traffic with the help of social media.

Filling in the profile

You need to ask yourself one important thing. You need to know as to what is the primary thing that people are going to notice when they stumble upon your social media pages. Obviously, it is your profile. It does not matter if it is about section on Facebook, the Twitter bio, or the description of a company page, the profile will be responsible for showing all the relevant information that is related to your business. This is going to be the best place for telling everyone about the kind of business that you own and you also have the freedom of dropping a link to the website.

If people are keen to know more about your business and the kind of content that you are discussing or sharing, it is obvious that they are going to be interested in knowing as to where they will be able to get more information. Thus, they will definitely visit your website.

Promote the blog contents

It is obvious that you are not creating your blog only for yourself. You are putting a lot of effort when you are writing your blog and you are interested in making the world view the latest masterpieces that you have created. It is important that you promote all your amazing posts on social media platforms.

Promoting the blog content with diverse messages is going to keep the feed fresh and will also be responsible for attracting numerous audiences to the website.

Ensure that the content can be shared easily

There is nothing better than knowing the fact that people are going through the blog content that you have written. You need to encourage your visitors to keep sharing your content and for that, you have to embed the social sharing tools. It is going to be great if people are not only viewing but are also sharing all the contents on the different social media sites.

Posting whenever your audience remains active

Imagine that you are posting on your social media accounts but there is not a single target or present customer to view it. The entire reason behind posting is going to become pointless if this happens. It is true that you might end up getting a few hits but there is a high chance that they are not going to care about what you are trying to convey. Moreover, they are not going to contribute to the increasing bounce rate as well.

You need to know the peak time of the audience and that is the ideal time when you should be posting. When you are building the strategy for posting on social media, you need to analyze the best time for posting. This normally varies from one platform to another. As soon as you have knowledge about the time when your audience is online, you have to optimize the posting schedule on basis of the activity of the followers. You can visit for getting more likes on your social media posts.

Focusing on visual content

It is extremely easy to scroll through social media feeds and overlook content, which can be extremely interesting or helpful. This is why you need to concentrate on visual content. Statistics has stated that visual content gets shared 40 times more in comparison to the other kinds of contents on social media platforms. It is important that you add interesting elements, which include:

  • Graphs
  • GIFs
  • Infographics
  • Videos
  • Animations
  • Photos

This is going to make it extremely easy for the audience to click on the social updates and they will also be interested in sharing it. If all your posts include the URL of your website, you will definitely be able to see a huge rise in social traffic.

Engaging constantly with the audience

Social media allows the brands to engage with their target audience directly and you should not miss this opportunity. You should ensure that you are constantly in conversation with your customers. You have the option of answering questions, obtaining feedback, and also enhance the experience that people have with the products and services that you are offering.

Engaging with the audience is definitely one of the most effective ways of driving traffic to the website, as well as, enhances the opinion of the audience towards the company. Moreover, personal comments help the audience to feel that they are involved personally with you.

Optimizing the calls to action

You have the option of increasing the total number of clicks, which each and every social media share is going to receive, by making use of the calls to action in each and every post. Calls to action are responsible for compelling people to take an action. You should use them within your landing pages and the blog contents.

Adding phrases like, click here, visit our site, or read more, is going to persuade the customers to click on a particular content, which will help in driving after referral traffic.


As soon as you have gained insight about the tips that have been mentioned above, it is crucial that you start implementing them into the social media strategies and sit back and relax, while traffic starts flowing through the business website.

Author Bio:

Walter Moore is a digital marketer and a reputed Instagram influencer, who believes that social media has a huge power, which helps businesses to gain more traffic on their websites. He suggests users visit in order to gain real likes from real people.


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