Every e-commerce business needs a creative marketing strategy to survive the neck-breaking competition. This field has grown an increasing amount of gravitation towards the use of social media in some shape, way, or form.
And rightly so!
The average consumer today spends a lot of their time scrolling through the feeds of various social media applications. Whether it is an enrapturing caption on Instagram or a 140 character tweet for the promotion of a product, content marketing is always being put in effect.
Many businesses divulge into the benefits of social media alone to market their wares. But the truth is that depending on social media alone for the marketing and promotion of a business is not enough. Today, the consumer is looking for experience and meaningful interactions to help achieve mutual goals.
This is why the provision of original content tends to have a more significant impact on consumers’ lives. Whether it is blogs, infographics, newsletters, or guest posts, each form of content marketing has a different set of pros and cons. Hence, here is a comprehensive guide on how content marketing can become the savior for an e-commerce business in the different phases of the business life cycle.
But before we move ahead and calculate the cost and benefit analysis of content marketing, let’s take a step back and evaluate the definition of the term.
What is content marketing?
Technically, content marketing is a division of marketing that revolves around the creation of free content for the potential consumers that not only adds value to their life but also fascinates them enough to convert in a sale. The goal is to create valuable content that acts as a bridge between the brand and its consumers.
A vast majority of e-commerce retailers take up content marketing to entertain and educate the masses so that they feel inspired by the projected image of the product or service through a sense of authenticity and trust. After all, it is the trust that builds brand awareness.
To make things easier for entrepreneurs, we would like to remind you that content marketing is a gradual process that takes time to boost conversions and engagement. It is a technique best-suited for long-term growth and brand valuation. So take a deep breath as we dive deep into the benefits of content marketing for e-commerce businesses.
Why choose content marketing for e-commerce ventures?
Better rankings on search engine results.
The search engine results are the holy grail of succeeding in an e-commerce venture. It is a tough feat to make it past the market giants and claiming a position on the first two pages of Google SERPs. We are waxing poetic about the search engine position because of its fundamental effect on sales.
If you were shopping for a genuine leather jacket, you wouldn’t randomly pick a product from Google Images, right? You will do your research, look for brands like Skin outfit. It is essential to remember that the higher the position, the better the chances of a conversion are!
Content is the key to climbing up the stair of success!
Boosts organic traffic on site and blogs.
When you utilize an original voice and register, you are more likely to become a part of your readers’ lives. They start looking forward to your posts and blogs to enjoy the subtle break you provide them. Under such conditions, it is observed that frequent readers not only act as a free advertising forum but also help in the generation of more on-site traffic.
Facilitates the process of lead generation.
Effective storytelling and high-quality content are two of the most successful tricks of lead generation in the context of the e-commerce market. It is observed that consumers often favor companies with a well-written copy, which has optimal grammar and high readability. A good sense of spelling and grammar shows that the company is not fooling around. This develops an authenticity for the company that helps in the growth of lead generation by manifold.
Increases the rate of conversions for the business.
Since content marketing helps achieve so many goals, it is necessary to reiterate the fact that all such moves conclude in the higher number of conversions recorded for an e-commerce business. When you invest in high-quality content, you open the doors to improved interactions with your customers that help in more conversions than the projected estimations.
Change the engagement strategy for better customer relationship management.
When your content is the perfect concoction of catchy, witty, and thought-provoking, you experience better engagement rates with your audience. People start responding to your posts in the form of comments and even go as far as participating in the competition or user-generated content campaign you have been running on your page.
This means that you have to be prepared to answer every interaction with a positive mindset to ensure that your audience remains loyal to your page instead of switching their path towards a competitor.
Develop brand recognition amongst the target audiences.
The most critical benefit of content marketing is its contribution to brand recognition. A well-planned and creatively devised brand image stays with the consumer for a long time. This is why it is suggested to spend sufficient time in the planning process, instead of fixing mistakes post-execution.
A pocket-friendly method for the majority of marketers.
E-commerce businesses have often been seen struggling with finances in the early days. This is why investing thousands of dollars in expensive shoots and celebrity endorsements is not a prudent decision. This is why content marketing is considered as a more pocket-friendly and efficient method of achieving marketing milestones.
Content marketing is an evolved version of many traditional marketing trends that have come and gone over the years. Looking at the current statistical position, it is a branch of marketing that will remain relevant for the next many years to come. It cannot be ignored, not now either in the next few years, at least.