These days, digital marketing is paramount to a business’s success. Potential customers spend much of their time browsing the internet, using social media, responding to emails, and consuming other forms of online media. Businesses looking to build their brands can significantly increase exposure by engaging their audiences where they already are: on the internet.
Effective marketing strategies take into consideration why digital marketing is important and look for opportunities to promote their brands through online marketing. In this comprehensive guide, we’ll break down the particulars of digital marketing and which methods can take your business to the next level.
This article peeks behind the curtain of digital marketing and helps remove the guesswork from what may otherwise feel like unclear marketing buzzwords. Keep reading for simple solutions that are easy to understand
What Is Digital Marketing?
Before discussing digital marketing techniques, it’s important to first understand what it is. Digital marketing is online marketing used to promote brands and connect them with customers and potential customers. It utilizes a variety of digital communication tactics to increase brand exposure, engagement, and conversions. Just about any device with internet capabilities can be a tool for delivering digital marketing: smartphones, laptops, tablets, smart TVs, and so on all connect users to digital media.
Digital communication can include:
- Websites and landing pages
- Social media platforms
- Blogs
- Emails
- Web-based advertising
- Text messages
- Live chats
- Video chats
Businesses typically use a variety of digital marketing tools and tactics to reach their audiences, promote their brands, generate leads, and boost conversions.
Why Digital Marketing Is Important
Digital marketing is vital to the success of a marketing campaign. It ensures your growing business can connect with prospective customers and maintain engagement with existing customers. This method of connection is imperative for building brand awareness, which is linked with an increase in conversions.
A conversion is any time someone opens an email, views a video, clicks on a text ad, or interacts with your digital communications in any way. Conversions are important because when a potential customer takes action, it can lead to them ultimately buying your product or using your service.
At its core, this is why digital marketing is important: it increases brand awareness, which increases consumer interest, which in turn has the potential to become a sale.
Benefits of Digital Marketing
In addition to better conversion rates, other benefits of digital marketing include:
- Lead generation: Generate quality leads and target customers more likely to use your product or service. Generate consumer interest and track views and engagement.
- Cost-effective: Digital marketing costs less than traditional forms of marketing, such as print media and television ads. Saving money on marketing and investing it elsewhere is particularly useful for small businesses with limited budgets. Cut costs without cutting effective marketing strategies. Take the money you save and invest it in maintaining the quality of your product, service, or customer support.
- Better return on investment (ROI): Since the initial investment in digital marketing is lower than traditional marketing and is particularly effective in boosting conversations and your revenue, your returns will be higher. Make your investment back faster and yield better returns.
- Target specific audiences: Reach your target audience more effectively with digital marketing. Traditional marketing reaches the general populous, while online channels can target a specific audience based on age, gender, location, and other demographics. You can improve the quality of your leads with targeted ads and other forms of online marketing.
Types of Digital Marketing
Below are some of the most effective methods of online marketing. Implement these methods to generate more leads, increase conversions, and increase revenue.
Search Engine Optimization (SEO)
SEO aims to increase search engine traffic to a business’s website by improving its rank in search engine results. If an internet user types specific keywords into Google, you want your website to rank on the first page of the search engine’s result pages. The higher your webpage ranks in the search results, the more likely someone is to click on your website.
SEO uses keywords and phrases most commonly used by consumers in their online content. SEO is improved when marketing agencies such as InnoVision use their advertising knowledge to research the most-used words and phrases, correctly displaying them in your web content.
Content Marketing
Content marketing attracts leads by distributing relevant written information to your target audience for free. Examples include blog posts, newsletters, e-books, video or audio transcripts, white papers, and infographics.
Pay-Per-Click Marketing
Pay-per-click (PPC) is a type of digital marketing in which your business pays a fee every time a user clicks on one of your digital ads. With PPC, you only pay when someone clicks on an ad. Marketers can use paid ads on popular platforms like Facebook, X (formerly Twitter), Google, Pinterest, and LinkedIn.
PPC often appears as ads you see when watching videos on YouTube, browsing the internet, or at the top and sides of the search results page. PPC increases search traffic to a business online and targets people searching phrases related to your products or services.
Social Media Marketing
Social media marketing uses popular platforms like Facebook, Instagram, X, LinkedIn, and YouTube to increase traffic and brand awareness through online discussion and participation. With billions of people engaging with social media, it’s an integral part of digital marketing. Built-in engagement metrics also make measuring how well you are reaching your audience easier.
Email Marketing
Email marketing provides opt-in email opportunities for customers looking for promotions and special deals. Effective email campaigns entice a subscriber to open an email by creating a personable, time-sensitive email copy that supports customizable settings.
Geofencing Marketing
Geofencing ads use virtual boundaries around an area to track whenever someone with a mobile device crosses them. When this happens, a notification is sent to the person’s mobile device advertising a nearby service, product, brand, or store. Reach the target consumer you want with geofencing technology.
Implement these solutions for a successful marketing campaign and watch your business grow!
