7 Design Trends in e-commerce Website

The new year has arrived, which means it’s time to understand what will bring benefits in 2021. What will be relevant in the digital and e-commerce environment in 2021 and what trends can bring good results. There is no need to tell you what it means for a web designer to be able to work in trendy directions and how it affects the site. With an understanding of fashionable and popular techniques, you can increase the conversion significantly.

Maybe it’s time to start making pages in the spirit of 2021? Here’s a selection of seven major trends for next year.

  1. Floating visual

With the help of shadows and soft transitions, you can make elements more vivid and deep. It is much easier to load, perceive and implement than 3D design, but it looks impressive and gives a sense of visual penetration into the image.

It is used not only in graphics but also in text blocks and functional elements. Layering doesn’t detract from the point but makes the page more engaging.

2. Using VR

The first site using VR appeared in 2017, now it is becoming more and more popular. The technology has become easier, as is the access to it for ordinary users. This is not yet the most popular trend, but the future is clearly behind it. Scrolling through the menu with a glance and confirming the action with a nod of the head – isn’t that what we saw in science fiction movies and want to bring it to life?

This approach will primarily target tablet and smartphone users. All you need is VR glasses.

3. Interactive design

Users are bored with just reading texts and looking at pictures as before. It is necessary to load different parts of the brain, to engage with the interaction with the site. It has long been clear that adding a video increases conversion if the video is made sensibly and not too long. GIF animations can be used to facilitate loading when appropriate.

But this is not enough. The site needs to change under the user’s actions. And complicated movements are not needed – it is enough to “revive” the details. Classic – changing the colour of an element when you hover over it with the mouse, animating the cursor. But it’s also fun to do some floating pictures and page elements.

4. Asymmetry

Over the years, every web designer knows by heart the possible options for the structure of the grid. And users also began to get bored with standard layouts. To shake up the costumer’s brain a little and stand out from the crowd, you need to make prototypes not according to the template and even without traditional symmetry.

An asymmetric structure is a chance to show individuality, be remembered and build a structure that is beneficial to the site owner. But it is still important to maintain balance in the composition and not forget about highlighting the key elements.

5. Natural shapes and textures

In some cases, the departure from symmetry leads to the possibility of also ceasing to use clear geometric shapes. Sinuous lines, hand-drawn edges, sloppy frames. All this, if properly positioned, helps to clearly see the structure, but not “cut” on corners and unnecessarily ideal elements. Organic forms are more pleasing to the eye and make the perception less dry.

In addition to soft shapes, there are natural textures – they can also come to the rescue when you cannot abandon the traditional grid, but you want to make the page a little more comfortable. The texture of wood, stone, brick and asphalt looks familiar but original.

6. Inclusiveness

In an age of tolerance and acceptance of people with disabilities, it is impossible not to develop the inclusiveness of websites. In addition, for many categories of people, the Internet is the only way to feel normal and equal. Who, if not us, will make their life better?

Such features as transcripts, dubbing, subtitle, font enlargement are being introduced. The designer has additional tasks and difficulties associated with adaptation, but the result is worth it – the resource is approved not only by people with disabilities but also arouses more trust and respect from ordinary visitors.

7. Content personalisation

Artificial intelligence is already being embedded in sites so tightly that even ordinary developers have the opportunity to do something special. As a result, we get sites that are not displayed the same for everyone, but take into account the user’s previous requests, his activity on the page and geolocation. AI picks up personalised graphics and even the arrangement of elements based on the previous actions of the visitor. Dynamic content opens up new horizons for engagement and conversion.

Modern methods of collecting data make it possible to understand which visitor is in front of them, given his activity. Slowly or quickly, he looks through materials, lingers on pictures, infographics or texts, came as an observer or as an active user.

Professional web designers from Perth recommend using this approach. It helps to create a website focusing directly on costumer. No averages, just a clear hit on the target. Agree, to create one site for both grandmothers and programmers was an impossible task. But now it’s quite real.


To summarise, in 2021 all the efforts of web designers will be directed towards making it easier for the user on the site, to create more personalised and human pages. It is important to help a person achieve his goals on the site, and not impose your own. Of course, the above trends should be applied taking into account the specifics of the business – somewhere you need a hand drawing, and somewhere only an emphasis on futurism. In any case, it is important to consider the user experience of the audience and try to improve it.

Nick Brown

“Nick is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.”


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