Over the past couple of years, the business world has undergone a digital transformation to keep up with customer demand and stay ahead of competitors. As a result of this transformation, ignoring their online presence is no longer an option for businesses, which is why ensuring that it is unmoveable is essential.
While popular social media platforms like Facebook, Instagram, Twitter and LinkedIn and paid advertising are essential in creating a robust online presence for businesses, you must recognise the power of a well-crafted business blog. Blog content is necessary for companies as it allows them to share their expertise, build an established customer base, increase trust, drive traffic and more.
But with an estimated four hundred and fifty blog posts uploaded daily in the UK (and that’s just on Tumblr!), there is plenty of competition, highlighting the need to implement effective strategies to drive more traffic to your business blog.
From creating relevant content and converting your blog into different formats using PDF tools to using social media as a promotion tool and utilising search engine optimisation (SEO), there are many strategies you can implement to attract more footfall, generate leads, and increase brand awareness.
So, if you’re ready to start driving more footfall to your business blog, you’re in the right place as we outline several proven strategies in our article below to help you action this – keep reading to find out more.
Create Better Titles
Your marketing team probably spend hours hunched over their keyboards, churning out content for your business’s blog. They’ll probably tell you that nothing feels better than turning ideas into content, so naturally, after spending so much time on a piece, your writers want their work to receive the recognition it deserves.
Yet, without an engaging title, your readership will fail to engage with the content you publish, which is a disservice to your writers and your business! It doesn’t matter if you produce the most relevant, engaging content; if it doesn’t have an equally good title, then it won’t attract the clicks it deserves, which is why creating better titles is paramount.
Thankfully, there are many tactics you can use to generate catchy, engaging titles. Some of the best ways include paying attention to how magazine/newspaper headlines are formatted, being clear about the topic, keeping it concise and straight to the point, posing a question in the title, conducting keyword research, and much more.
On the other hand, if you’re struggling to develop your own titles, you could consider drawing inspiration from a title generator. Using a title generator, you can enter a few keywords, press generate, and dozens of titles will be generated automatically, which you can draw inspiration from to create your own headlines.
Convert Your Blog Into A Different Format With PDF Tools
While email marketing may seem outdated in the current digital marketing environment, it is still one of the most potent and effective marketing tools for organisations of all sectors/sizes. However, without third-party tools, sending a preview of your business blog via email can be difficult due to its sheer size.
Fortunately, in our digital world, we’ve become more reliant on digital documents like PDFs, which has made it easier to facilitate sharing across different devices, locations, and much more. Yet you might wonder why PDFs are such valuable tools for businesses and, more importantly, how they drive footfall to your blog.
Since PDFs can be read, opened, and saved anywhere by anyone, regardless of their location, or device, this has helped their content reach a bigger demographic and drive more footfall to your blog. Using PDF tools like the ones produced by Pdftools, you can turn your blog into a format that can be shared in multiple ways since not everyone will click the tab on your website to view it.
With the click of your mouse, you can convert a file into a PDF, reduce the size of a file, transform PDFs into single images, and more using their PDF tools. Consider visiting their website to browse all of their PDF solutions, or contact them directly for specific inquiries and see how their solutions could help your business drive more footfall to its blog today.
Include Keywords In Your Content
While we all know that creating engaging content regularly is crucial for driving more traffic to your business’s blog, you must pay attention to how this content is made to ensure its quality and relevancy. Good content is shareable, easy to consume, readable, memorable, well-written and adequately sourced, which will make it perform well on major search engine results pages and increase audience engagement.
Speaking of search engine results pages (SERP), SEO is at the heart of ranking highly in these, so it’s essential to implement a solid SEO strategy. One of the best ways to increase SEO is to include keywords in the content of your business’s blog, as these are the backbone between the content you’re providing and what your readership is searching for.
As a rule of thumb, you should create a keyword strategy for every page on your business’s website, including your blog. When producing a new piece of content, ensure that your writers research a phrase or keyword that they think will convince your readers to engage with that post and incorporate it in the title, the body of the text, the subheadings, a featured image, and as part of the page link. Doing so enables significant search engines to understand what your post is about, which can help it perform better in its rankings and drive more traffic to your content.
Make Sharing Your Content Easier
Another way that you can drive more footfall to your business’s blog is by making it easier for your audience to share your content across social media platforms like Facebook, LinkedIn and Twitter. You can facilitate this by adding social sharing buttons to the top/bottom of each of your blog posts, meaning that all readers must do is click a button and your content is automatically shared to the social platform of their choice.
When it’s shared elsewhere, your content reaches a different demographic, and providing that they like what they read, they might subscribe to your business’s blog, engage with your post, or browse your products/services – ultimately driving more footfall to your blog.
