Social media continues to connect people around the world regardless of their geographical location. Without this technological milestone, we wouldn’t be indulging in the same form of entertainment, information acquisition, and digital participation that we are freely seeing today. From being a mere channel for personal status updates to becoming a large avenue that links other present-day applications, social media features have certainly expanded.
One such feature is the ability to market off Amazon. As a business owner, you’d understand that marketing on Amazon is not an easy job and that the best way to promote your products is to expand your viewership in other networks. Social media is the best platform to potentially convert billions of users into customers, and you don’t want that opportunity to go to waste.
We want to help your business to hit an incredible milestone for conversion, which is why this article will discuss the various ways you can use social media to boost your business reach. The angles that we will underline include writing copy on social media, incorporating hashtags, and applying email marketing techniques, so read on!
Marketing Outside Amazon
Promoting your Amazon shop outside the e-commerce platform has various benefits for your business’s progression. One of the best networks to invest in would be on social media. Don’t believe us? Here are some perks you’ll miss out on if you limit yourself within Amazon:
- Increased brand awareness through audio-visual content
- More generated inbound traffic and redirected traffic to your shop
- Improvement in search engine rankings and conversion rates
- Acquisition of marketplace insights and direct communication lines
- Enhanced brand loyalty, authority, and customer satisfaction
Getting started with your social media page is within reach. All it takes is a personal social media account and a few clicks on the featured panel to create your basic and unboosted page. For the next section, we will talk about what you should do next once you’ve publicized your business page on sites like Facebook, Instagram, Twitter, and so on.
Social Media Strategies
Like with marketing on Amazon, social media marketing also has ever-changing algorithms that makes engagement challenging to attain. You may have thought of this at least once in your life: “I posted a nice picture of my product. Why aren’t people reacting to it? Is it not good enough?” The reality is that organic posts (or social media submissions that are not boosted or sponsored) will limit your reach. This is most especially if the few viewers you have are not motivated to like, comment, and share.
It’s not the end of the world if you continue to post and encounter this dilemma. Countless social media strategies can reinforce your unique content creation and stimulate community engagement. Possessing this social media appeal, however, requires an investment in time, effort, and a bit of cash. Before you get into the point of shelling out for boosts, you need to prepare with social media page management basics.
For those who identify as “not-so-tech-savvy” individuals, here some things that you need to know:
- Map out your goals from using a social media business site
- Conduct research on the “specialties” or “crowd” of each social media app
- Align your business goals with the interface of each social media platform
- Determine if your Amazon management system is streamlined with your socials
- Work on an action plan and link these with primary social media strategies
Should you simultaneously manage an Amazon business all by yourself, integrating your online selling into social media is still possible. Here are some basic social media posting skills that you ought to possess before linking your Amazon shop and social media business page through your furnished action plan:
- Capacity to facilitate research and do fact-checking
- Mindfulness to communicate to the market through local language
- Originality and emotionally infused depth of voice or message
- Inspirationally driven social media branding through content
- Professional and concise reading length (Our tip? Avoid truncation)
- Creative selection of images, videos, and other audio-visual formats
- Practical application of call to actions (CTA) and redirection of traffic
It looks easier said than done. Those who have been in the social media industry know that these only make up the tip of the iceberg. One of the most significant sections that need to be dealt with in the content creation and looking at them from the audience’s perspective. Publishing is just one matter—others involve keywords for rankings and driving viewers into making a purchase. To help you out, we’ve gathered three main social media strategies that can address these concerns. Namely, strategies for writing the copy, strategies for using hashtags, and strategies involving email marketing.
Strategy #1: Writing the Copy
Familiarizing yourself with the interface of each social media platform and having some writing experience are just a few of the essential skills for writing the image copy and caption of your post. Apart from writing style, other considerations include the format, choice of audio-visual aids, and tone or length of your texts. It may seem challenging to figure out the next step, but writing social media copy can be mastered with a couple of years’ practice.
It is possible to create posts that are generally worth sharing, retweeting, commenting, and reacting on. Just tweak your writing style based on our highly suggested content creation mechanisms. There are seven main steps to perfecting your social copy:
Create brand guidelines for your writing
Decide on what you want your brand to appear like on social media. This is a crucial phase when beginning your writing process because it delineates your classification and target audience. This also helps you contrast your tone on social media with the official website, e-commerce product descriptions, and more.
Establish a goal per social media post
Set a date for when you facilitate content calendar planning. During the planning phase, part of your agenda is to establish what your goals are; does your company aim for more clicks? A rebranding? An increase in shares? Perhaps a need for a more aggressive approach for conversions? These concerns need to be settled before the actual writing.
Anchor your verbal tone on the audience
Think of the kind of audience and language you will be having per social media channel. Answer questions like “Is it more appropriate to use mentions instead of tags for this platform?”, “Should I make my copies less text-heavy?”, “Will my viewers like it if I use words that are more formal than casual?”
Reflect on both your branding and the channel. Also, keep in mind that there are restrictions on some sites. Twitter, for example, has a character limit, while Instagram uses a carousel display for multiple images.
Encourage and invite community engagement
Sharing information and evoking a jubilant aura with entertaining content is always an excellent approach. Still, the purpose behind your content should concentrate on obtaining community engagement. Reactions, comments, shares, or retweets for your brand gains the attention of a more extensive scope of viewers.
The best way to encourage engagement is to entice your potential buyers with contests, giveaways, freebies, discounts, or flash sales. Highlight that a user’s entry counts with just a few taps on their gadget. How? By reacting, sharing, and tagging their friends in the comments!
Complement your visuals with relevant copy
Align your B2B brand to the visual copy of your work. To make this a success, be sure to work hand-in-hand with your graphic designer. You interpret the copy and caption while the artist tells you more about the color palette, illustration, and the overall assemblage.
Make a checklist of the things you expect to see on the artwork. Is your attention-grabber, store handlers (link to Amazon shop), promo details, or campaign theme reflected on the work? Communication is the key.
Employ emojis and match them with media trends
What you write about should be relevant to modern-day society. Read news articles that are relevant to your business, find some trending Google searches, or browse through your social media feed. Before you know it, you’ll be ready to publish a marketing campaign for your brand. When writing the captions or audio-visual descriptions, add at least one emoji. This is equivalent to adding pictures to articles; you get to spice up your text.
Make a draft of your copy before publishing it
Practice your writing. This is where self-motivation comes in. How you enjoy writing will sometimes be compromised to meet your objectives and appeal to your audience. When writing social media copy, you will need to write about the same topic multiple times and accept feedback. Generally, your writing personality will change over time.
At the end of the day, good sales copy should tell a story that’s anchored on the objectives of your brand. The informative tone comes from your product features and brand solutions, while the engaging aspect has a lot to do with your tagline and engagement statement. Here’s a sample of an engagement statement followed by a tagline:
“This is a limited time offer only.
Promo runs until December 31, 2021.
Shipment Made Fast and Free at SampleAmazonShop.”
Motivating a viewer to convert or act upon your published content will depend on your social copy’s call to action (CTA). This isn’t something that you randomly come up with. In fact, you need to carefully select what you want them to do; having two CTAs will confuse the audience so try to maintain just one. Explore your options, is it:
- Shop Now
- DM to Order
- Add to Cart
- Subscribe Now
- Visit Our Socials
There are several other CTAs that you can work with, depending on the intent of your post, the marketing funnel stage of your brand, and what your current objectives are. Do your best to also keep it straight to the point without losing the tone of your brand. In terms of giving your Amazon shop and other business pages a spotlight, just insert a store handler on the bottom of your CTA. It should look something like this:
Official Website: www.sampleamazonshop.com
Facebook: @SampleAmazonShop
Instagram: @SampleAmazon
Don’t forget to integrate hashtags to your content; this is an important feature to optimize viewership range. The relevance of hashtags will be discussed in the next section.
Strategy #2: Using Hashtags
Garnering media attention is possible with the correct selection of hashtags (#). This feature has become a significant source of community engagement since it ranks up your post on the search results of a social media platform.
While adding hashtags on Amazon will have improvements on your business performance, its impact on social media (where it is rampantly being used) would work more effectively. If you don’t know this yet, hashtags function as a kind of SEO tool that matches keywords to searches.
The filtration process of hashtags is incredible and when used correctly, it can build up your business branding (e.g., #PowerInYourHeels). So if you think that it’s hopeless for organic posts to be noticed, there’s still a chance with hashtags! Just keep an ultimate guide to Amazon SEO close, execute the writing as mentioned above, and you’ll be surprised by the visible improvements.
Furthermore, we highly recommend that you align the hashtags that will be used in your Amazon shop with your business social media pages for consistency.
Using hashtags effectively can be confusing for those who are not active on social media. For this reason, we are enumerating a list of how you can maximize their application on your social media pages:
- Cite specific hashtags that are connected to your niche or topic.
- Try out different hashtags. They may range from unique to popular ones.
- Add hashtags to different areas of your post, like the caption and comments.
- Have a storyline for all the hashtags that you’ve used and interlink them.
- Ride the bandwagon and use hashtags that capture today’s hottest topics.
- Come up with original hashtags for your company’s brand identification.
- Do not crowd or truncate your Facebook captions with too many hashtags; having three is enough.
- Measure the performance of your post using hashtag analytics.
- Stay tuned to the best and most trending hashtags to join the mainstream.
Strategy #3: Integrating Email Marketing
Now that you have mastered a preferable writing style for your business brand on social media, and you’ve incorporated the proper hashtags to each post, your next strategy should encompass email marketing. This is a process to deliver commercial messages to a network of people via email—your desired result is to boost sales for particular products or services and profit from your current customer base.
Expect that email marketing services will send over thousands of letters. Users will be redirected to your official website or Amazon shop when they accept your offer. If you want to maximize this benefit, at least have some contact with your previous clients. What will make your email marketing plan successful is an inviting promotional email with incredible deals, exclusive offers, and limited-time giveaways.
Curious about the kind of advantages you’ll receive from email marketing? Here are some of the perks your business will enjoy:
- Relatively affordable costs, plus it isn’t as demanding as other marketing strategies. All you need is to schedule batches with a complete list of email addresses for each, then let an automated program deliver your newsletters.
- Reconnect with inactive users and get feedback. It is a desirable feature for businesses that want to follow up with users who haven’t completed their Amazon checkouts.
- Positively shape and impact the public’s awareness of your brand and rapidly increase your sales. Just keep your clients subscribed, add a single button leading to the product, and watch the sales pour in.
You also need to keep an eye on your account so that it won’t get suspended. You can read this guide on Amazon suspension appeal.
Did you find our social media strategies helpful? Let us know what you think about this article by sharing your insights in the comments below!
Author’s Bio
Jayce is the managing director of Seller Interactive, an Amazon advertising agency committed to building brands on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month. He is ready to assist D2C brands by offering services in Amazon suspension to PPC management.
