There’s no doubt, and statistics back it—Amazon is the world’s largest eCommerce platform. This marketplace is well-known and offers you the opportunity to sell to millions of shoppers. But with this great chance comes the contest to rank on the first page of the search results and get higher chances of being noticed.
It’s a challenge, to be sure, with millions of sellers on Amazon, but it is not impossible!
Keep reading to learn ten secret techniques to get your product listing on the first page of Amazon search results.
Amazon’s A10 algorithm prioritizes search result relevance to the customer over the number of sales the listing has already received. That’s why it assigns heavier weight to sales generated from “Frequently Bought Together.”
With that, you can satisfy the algorithm by optimizing your Sponsored Products campaigns. Target listings on the first page that your product can supplement. As your Sponsored Products campaign gets impressions, clicks, and sales, your listing gets the boost needed to appear on the first page of the search results.
You’ll have a better shot at getting clicks for your ads and listings when you have high-quality product photos. Get your product on a white background image first because this is Amazon’s main requirement. It is also the first image shoppers will see, so make sure it is clear and of high quality.
Customers are more likely to buy when they know what they are investing in, so give them more details through the product images. For example, you can add the dimensions of the item. You can also show your customers how to use your products through lifestyle photography.
Well-written and compelling content educates customers and hooks them to buy, and Amazon has just the solution you need to achieve this. Boost revenue with the e-commerce platform’s A+ Content.
Professional sellers registered in the Amazon Brand Registry can enjoy A+ Content and include these sections on the product page.
- More detailed product information
- Brand introduction
- More images featuring your product and brand
- A comparison chart of the different products you have
When you provide all the information shoppers need, they won’t look elsewhere to research, making their decision-making process faster and more convenient.
Amazon A10 favors listings that get clicks and sales from their organic ranking. So as you write compelling copy, make sure to optimize your Amazon listing
Begin with keyword research using tools like Helium10. These tools generate broad, phrase, exact, and long-tail keywords that you can incorporate in the product title, description, images, and A+ Content, as well as the back end.
You can narrow down the list of keywords and pick the best ones using these strategies.
- Run a competitor analysis. Check for keywords they’re using that you can piggyback on and keyword gaps your listing can fill.
- Use long-tail keywords. They may have the least searches, but searchers using these keywords have higher buying intent.
- Place keywords unused in the front end on the back end.
Sales from affiliate links help your listing rank on the first page of Amazon search results. Amazon’s affiliate program, called Amazon Associates, opens doors to website owners, bloggers, and influencers to earn extra by endorsing different Amazon products. Content creators only need to share product links in their blogs, vlogs, or social media posts. Then, they can earn money for every click and sale generated from the shared link.
As a seller, you can invest in affiliate marketing and work with influencers to drive traffic from outside of Amazon to your store.
Part of a customer’s journey is checking out what others who’ve tried your products have to say. So, make it your goal to get as much positive feedback as possible.
You can do these things to get more positive feedback.
- Ensure your product images and listings reflect the actual product to set correct customer expectations.
- Add a note encouraging customers to leave feedback after receiving your product.
- Be responsive to customer feedback.
- Respond even to negative feedback to show viewers the kind of customer service you have.
Positive feedback affects a lot of things, such as your account health and sales. Both are factors for the algorithm to put you on the first page of the search results.
Keeping your products in stock hits two birds with one stone. First, it pleases your customers because they do not have to deal with the disappointment of seeing your product unavailable. Second, it ensures a steady stream of sales.
Effective inventory management also means you won’t have stock availability issues when you begin offering more products, which Amazon rewards with higher ranking. Also, Amazon is pro customer convenience, so go the extra mile and bundle your products. Doing this will give your listing more boost.
Customers decide what to buy based on many things, but the price is arguably the most important one. So make sure to set yours right. Here are some tips.
- Know your target audience. Are they young buyers dependent on adults for shopping? Are you targeting the working class? Know their income bracket to check if they can afford your offer.
- Check out your competitors’ offers. Are your products more expensive or affordable? If your pricing is about the same, are your offers more enticing than theirs?
- Consider your production costs. Raising or lowering your price depends on your production costs. If you cut production costs to lower the price, make sure not to sacrifice quality; if you raise the price, make sure your target population can still afford it.
Your rivals are watching you like a hawk, so be sure to do the same before moving forward with any initiatives. Check out how they’re positioning their ads and what keywords they’re using. Study their offers, bundling, and pricing or whether they’re enrolled in the Amazon FBA program. How are they responding to customers and getting a lot of positive feedback?
Learn what they’re doing right and fill in the gaps so that you’ll turn out to be the better choice for customers.
Finally, check the effectiveness of your strategies by reviewing your performance. Again, Amazon does not skimp on statistics and analytics, which you can access regularly. You can discover from the data your strongest advantage over your competition.
You can also hire an eCommerce agency to manage your Amazon store. Part of their responsibilities is checking your performance and regularly updating you about it.
By staying on top of your performance, you can check if you’re on track with your goals or need to adjust your game plan.
The techniques we’ve shared here can set you apart from other sellers and get your products noticed by more potential buyers. Keep these tips in mind, and remember that it may take trial and error to find what works best for your business. With time and effort, you will see a significant improvement in your ranking and sales.
Corrin Romkey is the managing director of Seller Interactive, the top Amazon marketing agency helping brands grow their business. As an expert in content marketing, Corrin has worked with top Amazon advertising agencies and brands such as GoDaddy and Toyota. He is eager to offer his expertise in Amazon listing optimization services for brands.