5 Time-Tested Tactics to Boost Sales for Your Ecommerce Business

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If you run an ecommerce business, chances are you’re always looking for ways to increase sales.

After all, more sales mean more revenue, and more revenue means a healthier and more successful business.

The challenge is knowing the methods and tools to get you more sales and boost revenue with ecommerce.

While you can use countless tactics and strategies, figuring out which will work best for your ecommerce business can be overwhelming.

Fortunately, we’re here to help with these five effective tactics for boosting your ecommerce sales.

1. Determine your shipping costs

Knowing your shipping costs is crucial for running a successful and high-earning ecommerce business.

Learning how to calculate shipping costs for your small business offers these benefits.

  • Price your products more accurately and competitively. If you don’t consider shipping costs when setting prices, you might charge too much or too little, which can discourage potential customers from buying.
  • Increase trust and credibility with your customers. Customers who are unsure about their order’s total cost, including shipping, are less likely to complete the purchase.

Providing clear and accurate shipping costs upfront can help customers understand exactly what they’ll be paying for and make informed decisions about their purchase.

  • Appeal to a wider range of customers and increase sales. Offering a range of shipping options, such as standard, expedited, and international shipping, helps you attract broader prospects and grow your sales.

For instance, customers who need their order quickly may be willing to pay more for expedited shipping. On the other hand, customers who can wait and are willing to pay a lower-cost option may be more likely to purchase.

Use modern shipping software for ecommerce, such as Veeqo.

The platform offers automatic rate selection, seamless bulk shipping, and automated shipping rules.

You won’t need to manually calculate shipping costs since Veeqo automatically chooses the best value labels for your orders.

5 Time-Tested Tactics to Boost Sales for Your Ecommerce Business

Image source: veeqo.com.

Calculating shipping costs is critical to running a successful ecommerce business.

It helps you price your products accurately, increase trust and credibility with customers, and appeal to a wider range of customers through multiple shipping options.

2. Ensure your ecommerce website is user friendly

Your website is often your potential customer’s first point of contact with your business.

If you want your prospects to stick around and become paying customers, your website needs to make a good first impression.

Plus, the easier shoppers find what they’re looking for on your online store, the faster they can buy, increasing your sales.

Ensure that your ecommerce website is visually appealing, easy to navigate, and optimized for mobile devices.

Stick to a clean, modern design with easy-to-use navigation and optimize your pages for fast loading times.

Also, keep your website well-organized with clear Calls-to-Action (CTAS) that encourage visitors to take the next step, such as buying your products or signing up for your email list.

A simple and intuitive website helps improve the customer experience.

It allows your prospects to accomplish their goal in your store quickly and conveniently, whether they want to buy retail items or subscribe to reliable performance testing software.

3. Use high-quality product images and descriptions

Many successful ecommerce brands have proven that content marketing drives sales.

However, some of the marketing content pieces you could overlook are your product images and details.

High-quality product images and descriptions are essential for convincing potential customers to buy.

After all, your product photos and descriptions are the best representations of your items since customers can’t see or touch your products physically.

Ensure your product images are clear and well-lit. They should also show the product from multiple angles, like the Michael Kors product photos below.

5 Time-Tested Tactics to Boost Sales for Your Ecommerce Business

Image source: michaelkors.com.

Your product photos should also be big enough or include a zoom-in feature so shoppers can see the product details “up close.”

Besides images, provide thorough and accurate product descriptions that give potential customers all the information they need to make an informed decision.

Include details about the product’s features, benefits, materials, sizes, variations, and other relevant information.

Follow reliable content writing guides to nail your product descriptions for your shoppers and optimize them for organic search.

4. Offer competitive pricing

Pricing is an important factor in any purchasing decision, especially for ecommerce buyers.

To drive sales, you must offer competitive pricing that reflects your product or service’s value.

Do your homework and research the prices of similar products or services your competitors offer.

You should also consider the costs of producing and selling your product or service.

Include other factors that might affect the price, such as demand, market trends, and the overall economy.

If you offer Software-as-a-Service (SaaS) or run an agency, train your sales team on your pricing strategy since they are the ones who will champion your prices to clients.

Your training doesn’t have to be complex or overly in-depth.

A one-time or series of virtual sales meetings to train your sales teams to grow revenue can be an effective method with the right approach and tools.

5. Implement an effective upselling and cross selling strategy

Upselling and cross-selling involve offering related or complementary products or services to customers during the purchasing process.

For example, if a customer shops for a camera, you might offer them a camera bag or a memory card as an additional purchase.

Fashion company Ralph Lauren does this well with its Complete the Look section on its product pages.

The section contains related products, such as pants that go with a top, to encourage shoppers to buy more and achieve the complete look.

5 Time-Tested Tactics to Boost Sales for Your Ecommerce Business

Image source: ralphlaurencom.

You can include a Related Products or You May Also Like section containing items that entice customers to buy more (or purchase a related product of higher value).

It’s a great way to amplify your upselling and cross-selling efforts, boosting your sales.

If you’re exporting products from another marketplace, whether to add them to your inventory or feature them as recommended items, use reliable and time-saving tools.

For example, ExportYourStore lets you sync your products from another marketplace, such as Amazon, so you won’t have to do it manually.

Learn more by reading this comprehensive review of ExportYourStore.

Level up your ecommerce sales focused efforts

Growing your ecommerce business sales doesn’t come easily, but following this guide’s tips can increase your chances of succeeding.

Understand and implement the strategic tactics to boost your sales, from calculating your shipping costs to implementing a winning upselling and cross-selling strategy.

Test and continuously analyze and adjust your approach to drive sales and grow your ecommerce business effectively.



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