TikTok For ECommerce Brands : How To Increase Brand Reach

TikTok, the name has become very popular among people worldwide. TikTok, from the very start, was famous for its short videos, which reached audiences with some benefits. First, TikTok was all about the lip-syncing videos, where people create their version of the existing vocal. It might include a song, dialogues, or new content with audio. Most of the funny stuff on TikTok is being loved by the people. Initially, it started as a Chinese video application with more effects and filters. TikTok was modified as Douyin in the year of September 2017.

TikTok faces more challenges until the launch of the monetization model. More people continuously fall into TikTok due to the TikTok monetization. Marketers started to take more interest by joining the monetization process. We will discuss the essential vital factors involved in TikTok e-commerce.

Importance Of TikTok E-Commerce

In simple words, TikTok e-commerce is the connecting term of monetization. From small startups to small businesses, companies use their eCommerce website to sell their products. In this competitive world and a convenience society, both owners and consumers want some updates regarding the products and services. Are you looking for exposure to gain the credibility of your products? TikTok eCommerce works wonders.

Let’s discuss what all the benefits of TikTok E-Commerce are:

TikTok E-commerce Broadens Your Brand

E-commerce is ideal for transforming your brand from a traditional to a mortar store using innovations. To stand out from the crowd, create unique ideas which people crave for your brand. Offer great products for TikTok customers 24 hours along with supportive customer service and other media. Through TikTok e-commerce, you can widen up your business with the help of an online presence.

Convenience Of TikTok E-commerce

Through this TikTok e-commerce, the online store is available all day, where customers can visit your store when they need. Nowadays, people prefer online shopping over direct visits to reduce all kinds of allowances. Also, they don’t have time to do physical shopping, and they approach the online websites that could benefit them. TikTok e-commerce provides convenience for the customers and a flexible experience.

Increase Reach Through TikTok E-commerce

People across the world can view your profile on the TikTok platform as there are huge audiences. However, reach is the most critical factor that decides the number of audiences to your sites on TikTok. Some brand owners are eagerly waiting for chances to receive instant TikTok views for their branded content. The product’s massive outreach can bring credibility to the specific brand by increasing more customers.

Provides Marketing Opportunities

Your website is the first-ever best marketing tool for your business, which provides you with benefits. There are so many marketing techniques that can lighten up your websites across a vast TikTok audience. The first step to growing your business is by increasing the product range along with the targeted audiences. TikTok e-commerce will scale your business accordingly based on payment options and other criteria.

E-Commerce Marketing And TikTok Connectivity

Influencer marketing is the most famous e-commerce strategy where people offer exposure to the brands through collaboration. Influencers create better content that is capable of views along with more brand exposure. Implementing TikTok influencer marketing is worth every minute for the reach of the context. In TikTok, working with the influencers whose followers match your target market is a wise option to gain new audiences.

Assuming that you are about to sell a product to the younger audiences on TikTok, the first thing you have to do is research. Some wonder what research means; it can be surfing the interests of your audiences, what kind of videos would attract them, and more. Picking influencers for your niche isn’t a simple process, but the result is tremendous. Get to know who are all the influencers that match your content and analyze their past records on their collaborations.

TikTok’s most significant feature is sharing, where short videos are capable of reaching people faster. The TikTok app allows users to add more effects and background music to the video they are about to create. Influencer marketing must involve some of the following steps for a successful outcome. They are as follows.

Understand TikTok – Research is the preliminary stage to know more about influencer campaigns. Not all influencers can match your niche. Extract the ones who fit your content who push your brand’s exposure among the audiences. You can also test new ways of reaching the target audiences by approaching the reputable influencer who has been successful.

Campaign Goals – A successful campaign must aim with positive approaches and strategies. Set a primary goal on how the existing influencer marketing reached the top-notch. Question yourself: is your plan to drive UGC or to encourage users to download the app? Consider all the outcomes and know which KPI can be used for measuring the campaign’s success.

Eyes on TikTok Influencers – Influencers deliver high-quality content and earn a positive engagement compared to the brand owners. However, brand owners look for an influencer’s collaboration in reaching the influencer’s followers. The next stage includes measuring the campaign results for furthermore associations. If you are seeking brand awareness, look for the views the collaboration earns.

TikTok Advertising

Advertising is another marketing strategy where people come to know about the product before its release. TikTok is also called a self-service advertising platform where it is covered up with younger audiences. However, TikTok advertising cannot be supportive to all the brands. The main thing about advertising is targeting the audiences and finding out why they are here. Advertisements are the critical methodologies that help in effective reach and engagement.

Target the potential customers using age, gender, location, interests, and more. You also can create custom audiences and lookalike audiences to reach the existing TikTok customers. TikTok also has some measurement tools to track the overall ad’s performance. Similar to Facebook, TikTok uses pixels to monitor the ad performance. Ad formats are of 5 types and they are

In-feed ads – These in-feed ads are shown on the native news feed when the user scrolls through the TikTok FYP. The duration of these ads is about 60 seconds.

Brand-takeovers – It pops up as soon as the user enters the TikTok app and serves a few seconds over the screen, and gets converted to in-feed ads. Duration is 3-5 seconds.

Top-view ads are similar to brand takeovers, but with a difference, they do not cover the whole screen. The duration of these ads is 5-60 seconds.

Branded hashtag ads are another famous ad on TikTok, where users videotape themselves with a defined hashtag. The duration of these ads is 60 seconds.

Branded lenses – TikTok branded lenses allow businesses to create their ad through some custom filters. Duration – They last up to 10 days at a time.

Apply TikTok For Ecommerce Marketing

TikTok for e-commerce promotion is the best changing endeavor for the best outcome. Even when you generate highly qualified content, it can be challenging to turn engagement into conversions. TikTok tests and introduces a variety of e-commerce features from time to time. TikTok currently offers:

External links – TikTok is similar to Instagram, where users can place their links in bio. This option is helpful to reach famous persons through the links which are provided below the biography. TikTok creator marketplace helps businesses to find popular users to promote their links.

Shop now buttons – TikTok, the Chinese app, successfully implemented some of the e-commerce features. They allow users with considerable followers to use the feature “shop now” buttons on the content. During the year of launch, the button received $29 million in sales in a single day.

Final Gesture

E-commerce is always the one that doesn’t go out of fashion. TikTok even has launched “small gestures,” where users can send virtual gifts to their friends. However, e-commerce brands also offer advantages. TikTok brings brands closer than before. I hope the above tips on TikTok e-commerce will help you gain an expected exposure for your brands.

Author Bio

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.



Sign up today to stay informed with industry news & trends