If you’re considering a business rebrand, then you may be equal parts excited and terrified. While there are parts of rebranding that are exciting and creative, such as designing new logos and slogans, a full rebrand needs to go significantly deeper than that. This is why it’s essential that you have your rebrand for the right reasons, because the amount of work involved can often catch you unaware, and if your rebrand starts getting mixed up with your old branding, then you’re only going to confuse your customers and drive them elsewhere. With that in mind, your first rebranding task should be to ascertain whether it’s necessary. If it is, then here are the best ways to ensure that your rebrand goes as smoothly as possible.
Planning and strategy
Your first step is planning, and that will mean research. You’re going to need to look at your customer base and work out exactly what they want from you. This may mean adopting new products, services, or means of communication, but the most critical factor is always going to be providing your customers with what they want and need. It’s at this point that you will need to look at your competitors and check out what they offer, and the ways that they work, that you aren’t doing. No business idea is sacred, and if you can see that a competitor is using a resource that you have yet to adopt, then you need to look at ways to implement the same and improve on it. Feedback here is essential, so talk to your customers on every platform that you use, and you’ll end up with a much stronger branding as a result.
Use your website
Your website is the key to your rebrand. After all, your website is meant to stop your customers in their tracks once they’ve clicked through from Google’s webpage of results. While rebranding and redesigning your website is no easy feat, it can be greatly beneficial. If you’re planning to launch a whole new site, then it may be best to make use of the services provided by a specialist web design company who can make sure that your website not only looks the part but also has all of the vital elements that will help your business grow. Talking to professionals will be a major factor if you’re in need of guidance, and when it comes to including blog resources and the ease of analyzing your website analytics, it couldn’t be more important.
When it comes to your rebrand, it’s essential that you remain consistent across all of your platforms. Having your old logo and coloring on your Instagram when your Facebook page and website are displaying your new ones is a sign that your business isn’t consistent, which can be a turn off for many customers. Therefore, making the right preparations and using the right tools is essential when it comes to the fun parts of your rebranding experience.
