Customers don’t want sales pitches. They want brands to provide meaningful experiences to make them feel as if they are more than a number. If you’re going to increase your sales and develop brand loyalty, you must attempt to establish a connection between your customers and your business. Find out how to engage your customers.
Enhance the Customer Experience
Exceptional customers experience can increase profitability, brand loyalty, and advocacy. In fact, 80% of consumers would reportedly pay a little extra for a product or service to experience a superb customers experience. That’s why you must endeavor to improve the customer journey.
For example, time tracking your employees will result in swift phone calls that ruin the customers experience. You must provide your staff with a little extra time with your customers, so they’re not rushing their way through a phone call and becoming flustered themselves.
Review your business model to identify the different ways you can best serve your customers. For example, discover when your customer most need your assistance, so you can make your business available to them.
Publish Helpful Content
Engage prospective customers by publishing helpful content online, as it can capture their attention and help them make an informed decision. For instance, 48% of smartphone users are likely to purchase from mobile websites that feature instructional video content. So, if you want to increase engagement and encourage conversions, you should create insightful, professional video content from an experienced business video production company.
Humanize Your Company
Customers want to buy products or services from brands that understand their wants and needs. This means developing a voice and personality that consumers can relate to, so they will be more likely to engage with your marketing campaigns and invest in your goods or services.
Humanize your brand by identifying personalities within the company that reflects your image and values, and you should promote the individual(s) across your website, videos, blog posts and more. As a result, people will believe they are buying products from a group of people rather than a corporate machine. It doesn’t matter if you run a B2B or B2C business, you should strive to develop a tone and style that connects with your target market, so they are more likely to turn to you over a competitor.
Launch a Contest
Almost everyone likes something for nothing. Encourage engagement by launching a contest for new and existing customers, providing them with an opportunity to win a free product. It’s an effective way to grab people’s attention across social media, and you could increase your reach by asking followers to share creative photos using a hashtag, or by sharing the competition with their loved ones online. You should then select a winner at random, which you should announce online. Once you have gained the attention of a new audience, you should develop social media campaigns that encourage them to visit your website to make a purchase.
Do you have any helpful tips on how to engage customers? Login to write a comment below.