Travel blogs offer honest viewpoints of local tourist sites, restaurants and hotels for other travelers and tourists to access. But, creating a buzz to get readers to your travel blog and then keeping your audience engaged can be difficult. Luckily, these four tips can help you generate relevant content and keep readers clicking on your website, whether you create it using WordPress, Joomla, or Drupal.
1. Focus on Your Content
Readers are bombarded with an endless list of blogs to choose from. If you want to attract new readers and generate repeat traffic, it is important to offer something specific and unique on your travel blog. For example, you can write about your favorite destinations and the specific aspects that make that particular location interesting to visit. Readers do not want generic advice, but rather details that will entice them to visit.
Draw readers in with detailed titles, such as “10 Reasons to Visit Cabo.” Readers like lists because they are easy to read and offer scannable information. Photographs that complement your content are also helpful. This helps break up the writing and gives readers a visual idea of the location. Furthermore, if you can share stories about real people and experiences, your blog will seem more credible and less like a sales pitch.
2. Take Advantage of Cloud Storage
A secure cloud server allows you to transfer files at a quicker rate, archive your posts and (with unlimited storage) not have to worry about backing up files. With the cloud, your files are stored on a remote server and can be accessed from any device with an Internet connection. So, whether you are in Paris or Portland, you can easily access and transfer any of your files.
A secure cloud storage provider like LiveDrive is an excellent choice because it offers unlimited storage capabilities for PC and Mac users. Plus, by syncing all of your devices, you can move between your tablet, smartphone and laptop with ease.
3. Use Social Media
To create buzz about your travel blog, social media engagement is a must. Below each blog post, you should have a Twitter, Facebook and email icon so readers can share your posts.
You need to consider how each site functions. For example, since Twitter has a limited amount of characters, try just posting a coupon or a special deal with a link to your website. Keep your Twitter feed relevant to what travelers want, such as discounted airfare, hotel specials and coupons to tourist sites. On the other hand, Facebook is great way to display photographs and articles that attract people to your blog. Additionally, Instagram is a perfect place to display pictures of sunsets, delicious food and beautiful landscapes so readers associate powerful visuals with your website.
To gain a wider audience, comment on other travel blogs or connect with your colleagues in the Professional Travel Bloggers Association to learn about and discuss any recent developments in the industry.
4. Support Your Blog With Technical Aspects
Finally, it is important to understand the technical aspects of blogging. Self-hosting can make it easier to access your website and to customize your themes and aesthetic presentation.
Familiarize yourself with search engine optimization (SEO) to incorporate keywords that can help direct readers to your website based on their searches. Google offers tutorials so you can learn the ins and outs of SEO.
You also need to arm yourself with information regarding plugins, widgets and scheduling tools.
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