It is true that when anything becomes highly popular, negative information or myths about it starts circulating faster through the grapevine than its positive attributes. Amidst such misinformation, the advantages of the thing in question get overshadowed quickly, which raises questions about its authenticity.
Through this phase of misleading information, digital marketing is also passing through, making most people doubt its potential as the following significant change in the marketing world. Along with digital marketing, myths for social media marketing and SEO strategies are also making rounds because people who have very little to negligible knowledge about it go further to question its services. They even spread their doubt or opinion even before clarifying.
People who possess zero knowledge about digital marketing make the most noise by talking inauthentic and unverified things. These myths about digital marketing have been around for decades, and it is up to us whether we need to believe it blindly or uplift the veil over it and expose the absolute truth. Thus, to destroy myths about digital marketing and other Branding services, we have identified five such myths about digital marketing that we have tried to bust to help our fellow marketers.
Digital Marketing Does not Help Create Any Online Buzz: The most common myth about digital marketing soaring high is that it is ineffective in creating the necessary online buzz. This myth has been spread by businesses that haven’t adopted or are unwilling to adopt the strategy.
Since such orthodox businesses love to remain oldies and follow the old traditional way of marketing, they have created imaginary news that digital marketing is not how marketing is done and has widespread it.
They are not in support of digital marketing because they believe their customers do not want to read or learn about their products or services through blog posts, indicating that the application of digital marketing is a wastage of both time and energy.
They are trying to understand that todays’ customers are literate and fond of the internet who want to know more before they finally buy anything and that they are failing to put that to their advantage. Moreover, digital marketing is way more than just written blogs, like pictures, vlogs, podcasts, email marketing, and more, which are also used to share and interactively spread information.
SEO is a one-time task: Even with an unprecedented surge in demand for online services of almost everything, a handful of businesses are still hesitant to go virtual and benefit from the services of advanced technology. Several companies invest a meagre amount in SEO technique implementation and do not look back to repeat the process.
They have given for not replicating the SEO strategy because they feel SEO is only meant to be implemented at the inception or the beginning stage. However, SEO does not work in this manner because Google’s algorithms keep changing every year, so it is necessary to optimize your website following it.
Digital Marketing Is What All Businesses Need: Another myth about digital marketing, which tells that a few businesses believe that digital marketing will only help them grow, needs to be quashed as fast as possible. One can derive enormous benefits from digital marketing strategies for their online businesses. But, entirely depending on one form of marketing is irrational.
Social media marketing services would open newer and better marketing ways for your marketing team to promote and market your business. Offline marketing strategies are equally important as digital marketing because it has its share of advantages to offer. Hence, a perfect balance between traditional and digital marketing strategies delivers the most successful marketing campaign.
Regular Update of Content Is Not Important: Not regularly updating your content online is a suicidal myth about digital marketing that must debunk if you want to survive in the market. If your website or any other virtual platform lacks new and fresh content regularly, implementing digital marketing techniques will be of no use for you.
Compelling and informative content on your website is the only way to drive traffic to your website and lead to probable conversions. The posting of your content on all your online platforms must remain uninterrupted as it affects your website’s search rankings, customer attraction, and brand credibility.
We Should Not Use Any Unknown Digital Marketing Strategies: Several digital marketers believe that they should stick to those digital marketing strategies known to them. And, this belief has given birth to a myth that one should not apply any unknown digital marketing strategies, which require to be removed urgently.
Inventions are made by exploring and experimenting with the undiscovered paths. If you stick to only what you know, you will be drastically limiting your business from growing. Marketers who are afraid of traveling on new routes are scared of taking risks and the fear of failure, which results in mediocre outcomes and a loss to learn from failures.
To grow and stay ahead in the cutthroat competition, you must undergo and test new, unheard-of digital marketing techniques. You must discover new digital marketing strategies and make others follow your findings. Therefore, you must be clever enough to use the right digital marketing strategies that sync your brand and business objectives well.
Busting myths about anything is an appropriate way to bring the actual truth about that thing and make people aware of it. The same applies to digital marketing and Hootsuite mobile features, which in today’s world is the essential marketing tool. If you continue believing these myths, your business will be approaching its end soon.
Shane Brown is a passionate blogger and chief blogging officer at BloggerOutreach, Viacon, seogrowthengine, RedhatMedia, iDream Agency, Sbnewsroom, smartbusinessdaily, Okeymagazine, Gossipment . He is the man behind Search Engine Magazine, a well-known SEO Magazine. Shane specializes in inbound marketing and creative sales copy.