5 Tips for Starting a Lucrative Subscription-Based Service

When you start doing the math about how much money you can earn on a monthly basis with a decent subscription service, the idea of launching your own can be quite tempting. However, it can also seem like a bit of a pipe dream if you’ve never done it before, and without the right guidance and research, it’ll probably take you quite a while to build any kind of significant momentum – if you’re persistent enough to hang on for that long with giving up. With that said, here are 5 tips you can utilize to take your new subscription service to the next level within a matter of weeks:

Use an Automated Recurring Billing Software

Before you focus on anything else, it’s imperative that you have an easy and reliable way of billing for your service. Professional software services like Probill Plus offer a range of convenient services that make it easy to automatically charge your subscriber’s credit/debit cards, PayPal accounts, bank accounts and other payment methods without any additional effort on your behalf. This ensures that you’re guaranteed to get paid as soon as your subscribers sign up for the auto-billing arrangement.

Automate and Outsource to the Max

Whether you’re trying to operate as a one-man show or have a small team behind you, the fact is you will have to automate and outsource if you want to scale your service up a notch. Imagine trying to manage and satisfy 10,000-20,000 subscribers per month without any automation tools and tricks. Now imagine trying to get up to 50,000 subscribers. It goes without saying that such numbers are going to require some very refined automated processes.

Offer an Irresistible Amount of Value

Of course, a person can cancel their subscription at any time, so you’ll need to provide a ton of value to keep subscribers happy and willing to pay again every time their subscription runs out. Subscriber satisfaction is perhaps the most critical aspect of the game when it comes to facilitating long-term success. Look for creative ways you can throw extra perks into the subscription without deviating too far from the “automate and outsource” approach.

Create Unique Package Deals

One surefire way to set your service apart is to offer package deals that can’t be found anywhere else. Doing this essentially puts you in your own lane without any direct competition because you’re literally the only provider of a service that contains all the features found in your proprietary plans/packages. Once you’re offering something that no one else has, you can then continually upgrade your service to stay ahead of the innovation adoption curve in your niche.

Use Email Marketing and Social Media

Many online businesses shy away from email marketing because they think it’s spammy, but it remains one of the best ways to stay in touch with interested subscribers. The beauty of email marketing is that it’s just a numbers game and with auto-responders and mass email marketing tools, it doesn’t matter if you only reach a 2% conversion rate, you’re still getting more business than you would have otherwise and it’s a very easy strategy to implement on an ongoing basis. Likewise, it’s good to maintain active channels and profiles on popular social media sites like Facebook, YouTube, Twitter, and Instagram.

Building Sustainable Residual Income and Scaling Up

The real appeal of running a subscription-based service is the idea of creating a scalable model that will be able to accommodate a growing subscriber base. Thus, when you’re developing your service it’s good to make sure all methods and steps are fully streamlined to allow for maximum expansion. Ultimately, the only way to build a massive and practically unlimited service is to have everything running on autopilot as much as feasibly possible.


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