3 Reasons Why a Good Website Is Key to Effective Marketing

It is pretty much accepted these days that a website is something that every business needs to have, and this has been the case for most if not all of the last decade. However, in today’s world, a business website doesn’t just need to exist and provide some basic details to people searching for that type of company. It also needs to be of a high quality, work well on mobile devices, and pull its weight in terms of marketing. Without a good website, businesses quickly lose out to other companies that have put more effort into their web presence.

Here are some of the reasons why a good website is so critical when it comes to marketing a business:

Good Website Get Better Search Results

One of the most important drivers in the marketing of most businesses is getting people to know about them. Unless you are a household name, in which case you almost certainly already have a good site, you want people to find you when they are interested in something you provide. This means good search engine result page rankings. The closer to the first result you can be on Google when someone does a relevant search, the better.

Good websites are designed with search engines in mind as well as readers. They feature content that performs well in search results, and due to their quality are more likely to be linked to by other sites. Google’s algorithms are designed to give searchers what they want – the most useful results, fast, and so Google wants to refer people to good quality sites!

A Good Website Improves Brand Identity

Marketing is all about getting people to recognize your brand and see it in a positive way. A well-designed site is one of the biggest assets you have for showcasing your branding and creating a mood that shows people what your business is like in terms of identity, as well as what you actually do. Poor quality web design will do a disservice to your brand, and a website that looks outdated or lacks content or features will also have a negative effect on how people view you. Is your brand also old fashioned and out of touch? Does your brand not understand the demands of modern consumers? Those are the messages a clunky or sparse website send out.

A Good Website is a Hub for All of Your Other Marketing

If you are doing other forms of marketing online, for instance through social media or by using paid advertising, you are going to need somewhere to actually direct people where you can convert those leads to sales. You may also want to use your website as a point to direct people to in other offline forms of marketing, for instance with fliers or local press adverts. Having strong social media and other marketing is all well and good, but if the hub you are sending all interested parties to is subpar, you may be doing more harm to your brand than good.

Creating a good, responsive website is no longer a big, expensive undertaking that requires you to have web design skills or hire a professional. While professionals can get the best results, there is a lot you can do just by using something like the free website builder from Webeden. Once your site has been created, however, this isn’t all there is to it – you need to be regularly adding great new content and engaging with the people who visit you.

Make your website and the running of it a priority in your business, and you will soon see the great advantages you’ll get!

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